CAT | Apple Pro Apps
Apple released Final Cut Pro X 10.1 overnight. I’ve had the privilege of working with this version for a while now, and here’s what I’ve found about the new features.
Many people “worry” that Apple will abandon their professional applications (Final Cut Pro X, Aperture and Logic Pro X) because they don’t make much money for the company. Ironically, the same argument can be made about Media Composer: it is not core to the company’s primary business . In reality it’s more likely that Avid would abandon (or sell) Media Composer than Apple is to get out of the professional creative tools market.
I know, we don’t release anything new for the longest time (although a lot of updates) and then we do two apps with only a week in between. Both Producer’s Best Friend and Change List X have been in development for quite some time, reaching the point where we think they were ready for release.
Industry standard Change Lists for updating Post Audio or VFX of changes in the “final” edit.
Every Report you need from Final Cut Pro X, in a formatted spreadsheet with no EDL or copy and paste!
Burbank CA Aug 28, 2013: Intelligent Assistance announces the Producer’s Best Friend, a utility application to extract an Excel spreadsheet report about the video clips, audio clips, titles, filters, transitions and markers you’ve used in Final Cut Pro X.
“The alternative is a complex dance of copy/paste of individual clip names and timecode in and out points,” says Intelligent Assistance CEO Philip Hodgetts. “Instead, of hours or days, the entire process is done in seconds.”
Producer’s Best Friend reports on Clips in an Event, Compound Clip or Project. The report includes a Summary Sheet, and individual sheets for Clips, Roles and Subroles, Markers, Keywords, Video Effects, Audio Effects and Transitions.
Hodgetts continues “Producer’s Best Friend can generate music use reports - as well as Video and Audio Effects, Roles and Subroles, Transitions and Markers – directly to a fully formatted Excel spreadsheet, without the convoluted use of an EDL or copy/paste techniques.”
For just $99.99 Producer’s Best Friend extracts all the information from an XML export of your Events, Compound Clips or Projects and formats it in an Excel spreadsheet in seconds. There is more information available at http://assistedediting.com/ProducersBestFriend/ along with a short demo video.
For reports from Final Cut Pro 7 and Premiere Pro CS 6 and later, Intelligent Assistance has Sequence Clip Reporter.
I’m working on a side project for my friend Cirina Catania who’s trying to get a series running called After Action Stories about what happens to servicemen once they return from service. The pilot stories have revolved around Furnishing Hope that we shot back in May. One interview edit has been on hold until we were able to shoot some B-roll of Furnishing Hope in action. (They transform an empty apartment or house into a home in 3 hours.)
For the first time ever in my life there was more b-roll than I could use. Between us, Cirina and I captured over 320 video shots and hundreds of stills. The footage spoke to me and called me to put it together into something that Furnishing Hope could use to attract sponsors. Then something odd happened.
From my personal use of Final Cut Pro X I’ve felt it was faster and more fluid: that editing had become fun again. I loved Media 100 in my early NLE days. It was fluid and fast but very limited, so when Final Cut Pro 1 was in beta I jumped to it for the power. Fortunately I’m a smart guy and the complexity never really bothered me, but I didn’t feel like Final Cut Pro 1-7 was particularly fluid.
As I’ve travelled and spoken at various groups, person after person has come up to me and say some variation of:
“Final Cut Pro X took me (a longish time) to adapt, but now I’ve got to understand it, I’ve never edited faster”.
The specific words change, but the sentiment does not. And apparently I’m not the only one.I’ve collected snippets that I come across over the last year where people comment on their move to Final Cut Pro X that there has to be something to it. I present them with minimal editorial comment. For these people, Final Cut Pro x is faster.
I was reading through “20 things 20 year olds don’t get” at Forbes and right in the middle jumps out this paragraph:
You HAVE to Build Your Technical Chops – Adding “Proficient in Microsoft Office” at the bottom of your resume under Skills, is not going to cut it anymore. I immediately give preference to candidates who are ninjas in: Photoshop, HTML/CSS, iOS, WordPress, Adwords, MySQL, Balsamiq, advanced Excel, Final Cut Pro – regardless of their job position. If you plan to stay gainfully employed, you better complement that humanities degree with some applicable technical chops.
I added the emphasis, but it’s strong evidence for my “video is just another literacy” hypothesis. Although in context I have to say, I have no idea what “Blasamiq” is and definitely don’t have any skills. (The others, fortunately, I do have some skills in.)
Apple must be pleased with the use of “Final Cut Pro” as a generic term for NLE!
Most of the episodes of The Terence and Philip Show are edited by interns at Alpha Dogs, and we’re very thankful for their efforts. From time to time I edit a show and have always, until now, edited them in Soundtrack Pro. But I love the Magnetic Timeline in FCP X and thought it would be perfect for the audio editing. So this time I tried it, and was surprised at the results.
We can use Avid’s accounts and their 10K filing to calculate revenue for their professional video editing software (i.e. Media Composer/Symphony and DS). In Avid’s 2011 10K filing they state:
Sales of professional video-editing products accounted for approximately 11%, 13% and 13% of our consolidated net revenues for 2011, 2010 and 2009, respectively.
It’s the end of the month and, as do most small business folk, I look at how the month has been, and how the year is going. Looking at the end of the March quarter, I noticed that our Sync-N-Link sales had tipped from our Final Cut Pro 7 version to favor Sync-N-Link X (for Final Cut Pro X).