Category: Technology

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Interesting Technology Item of Interest Video Technology

Impossible Software Is About To Do Impossible Things With Your Video.

Impossible Software Is About To Do Impossible Things With Your Video http://t.co/jpkhy2PQ

The technology Impossible Software are using to insert products into existing video is incredibly clever, particularly as a web service, but if it were my production – one I’d carefully composed and cared about – I think I’d be appalled at what was being done to the “finished” product.

There’s not much more to say beyond that: you’ll hate it or it will solve “everything” for marketers.  I don’t think I like it, other than for the pure tech.

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Assisted Editing Item of Interest Video Technology

Highlight Hunter Finds Your Best Clips

Highlight Hunter Finds Your Best Clips, Cuts Video Editing By 80% http://t.co/EruxPNpE

 

That’s the headline from Techcrunch but it’s really misleading. Highlight Hunter doesn’t actually “find” your best clips, you tail slate a good bit by covering the lens (black), and then it finds all the black bits, trims them and trims a certain (user specified) time before that.

As one records adventures, whatever they may be, a user bookmarks highlights by momentarily obscuring the camera lens after the highlight is over. Upon returning home, users open Highlight Hunter on a Mac or PC, load the highlight-rich videos, and, after a few minutes, the app has turned the footage into highlight clips.

The nifty thing about Highlight Hunter is that it is compatible with most outdoor video cameras (list here) or media files, and users have the ability to choose the length of their highlights, though the average is about 30 seconds. The app then spits that highlight real out, and the resulting file is compatible with other video editing apps so it can be uploaded to iMovie or the editing software of your choice for more advanced post-production. And, hey, you can also share it directly from within the app to Facebook or YouTube.

Can’t see it has much use in the sort of production I’m interested in!

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Assisted Editing Item of Interest

7toX for Final Cut Pro Version 1.0.4

7toX for Final Cut Pro Version 1.0.4 now free in the App Store. Improved support for alternate apps using FCP 7 XML and more bug fixes:

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Interesting Technology Item of Interest Metadata The Business of Production

Episode 43: The trend to reality TV

Episode 43: The trend to reality TV http://t.co/ov9N3zA5

Terence and Philip start with a discussion of why we’re trending toward reality Television away from scripted. What are the implications for workflows? Where is the distinction between documentary and reality?

There’s a discussion on reality TV production techniques. Followed by some of the ideas Philip has for saving time on the Solar Odyssey Challenge show using metadata using Time Associated Metadata inspired by OnLocation/Adobe Story workflows. Philip discusses some of the software ideas he has for metadata acquisition.

 

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The Business of Production The Technology of Production Video Technology

Will Avid be the company selling out editors?

OK, it’s a provocative headline, and while I don’t for a minute think Avid are deliberately setting out to sell out editors, it may be an inevitable result of inevitable technological innovation.

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Item of Interest The Technology of Production

Shooting Cinerama

There’s a group of enthusiasts shooting a brand new Cinerama movie – a travelogue about Los Angeles – and today I played an extra around the Griffith Park Merry-go-round.

This is shooting to real film, with a restored Cinerama camera.

The restored camera being loaded with its three magazines.

Got me thinking about how size changes over time, which will lead to another post.

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Interesting Technology Item of Interest Metadata

Adobe Story update: new and changed features

Adobe Story update: new and changed features (15March2012) http://t.co/UwR7Nay7

The entire Adobe Story workflow – from script to screen – is a great story of its own, and I feel somewhat undersold by Adobe.

There’s a mini-site for the software and a bunch of tutorials at Adobe TV. If you’re unfamiliar with Adobe Story:

Extend the benefits of your Creative Suite applications

Streamline your post-production workflow by using script metadata to edit more quickly in Adobe Premiere Pro CS5.5.

1. Access directly within Adobe Premiere Pro

Use the CS Live services panel in Adobe Premiere Pro CS5.5 to go to Adobe Story and quickly access your scripts and outlines.

2. Accelerate your editing workflow

Import script metadata directly into Adobe Premiere Pro CS5.5 and easily search for important video elements such as dialogue or characters.

3. Edit more efficiently

In Adobe Premiere Pro CS5.5, use the script dialogue embedded in your shots to align the script to the spoken dialogue more accurately.

4. Capture metadata efficiently

Use Adobe OnLocationâ„¢ or Adobe Premiere Pro to add script metadata to your clips.

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Apple Pro Apps Assisted Editing

7toX for Final Cut Pro 1.0.3

Version 1.0.3 of 7toX for Final Cut Pro was approved through the App Store yesterday. That’s an update every two weeks, as we find the outlier circumstances and track down some bugs. At this stage, each bug is affecting fewer and fewer people.

Continue reading “7toX for Final Cut Pro 1.0.3”

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Interesting Technology Item of Interest

The Robotic Musicians known as Intel’s Industrial Control.

The Robotic Musicians known as: Intel’s Industrial Control in Concert http://t.co/7uyjx1CI Some amazing engineers – softwaare *& hardware.

I admired the animations when they came out and am just blown away that an engineering team could implement it in real life, in 90 days using off the shelf software and hardware.

And while we’re on that theme:  Robot Quadrotors Perform James Bond Theme

Continue reading “The Robotic Musicians known as Intel’s Industrial Control.”

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Distribution HTML5 Item of Interest Video Technology

The war on H.264 is over.

The war on H.264 is over: “We lost,” says Mozilla at Apple Insider

Thank Goodness, sanity finally prevails! In fact Mozilla’s previous approach – holding out for Ogg or WebM codecs – had the unfortunate side effect of driving even more people to the very closed Flash for distribution of H.264 in FireFox. Exactly the opposite of what the Mozilla folk wanted.

I’ve long said that H.264 is “one codec to rule them all” (because it scales so well) and it’s about time Mozilla realized that the world really only wants one codec. Well, really users just don’t want to care about codecs at all!