The present and future of post production business and technology | Philip Hodgetts

CAT | Adobe

FCP.co’s lead story today is good news for Apple and Final Cut Pro X – The BBC are adopting more than 1000 seats of Final Cut Pro X for news. To be fair, the BBC seems to be adopting both Final Cut Pro X and Premiere Pro across their own production units, and some remain on installs of Media Composer, but News seems to be going Final Cut Pro X exclusively.

My Apple PR contacts tell me that Final Cut Pro X is also being used on “several popular daytime shows” as well.

In other good news, not reported (yet) on FCP.co, the French TF1 group have also adopted Final Cut Pro X. According to this Tweet both Premiere Pro CC and Final Cut Pro X were tested, with Final Cut Pro X getting the gig.

Of course, come IBC I’m sure Adobe will share some of their new partners as well, and no doubt, increased Creative Cloud subscribers.

In this episode Terence and Philip discuss NAB 2014: Avid’s direction, AJA’s new camera, drones and cars that drive themselves, the new Dolby monitor, NAB excitement levels, and Lumberjack System.

Apr/14

4

Adobe’s Pre-NAB Announcements

This week Adobe announced the next version of their Creative Cloud video apps with a solid feature release that should alleviate concern that the pace of change would reduce under the subscription model. It seems – with 1.8 million subscribers – that subscription is working for Adobe and their customers. Adobe detail the improvements to Premiere Pro on their blog, but I want to focus on another part of their announcements.

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Mar/14

20

1.8 Million Creative Cloud Subscribers!

Adobe’s Creative Cloud subscription service is highly successful, with the latest report showing they’ve added another 400,000 subscribers in the last quarter to take the total to 1.8 million.

I wonder how many are active Premiere Pro CC users? Obviously a lot more than a year ago.

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I had time to do some export testing from Premiere Pro CC and Final Cut Pro X 10.1. Definite proof that second GPU is being used, and worth it!

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Today I performed the same test using Premiere Pro CC as I did with Final Cut Pro X a few days ago. In the process I learnt a few things.

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As part of their October 2013 Creative Cloud updates Adobe have released Prelude LiveLogger, an extension to the Prelude family of metadata entry tools, for real-time on location logging. Like us, Adobe realized that there are situations where there is simply no time to log between the shoot, and the need to edit. Adobe offers the example of a football match where plays are tagged in real time during the game, and a highlight real pulled from Prelude moments after the shoot.

Our need was to log, shoot and edit as we undertook the Solar Odyssey, realizing that the only way to allow time for sleep was to log as we shoot.

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Sep/13

8

Adobe updates Creative Cloud

If you read the Internet you’ll no doubt be aware that Adobe just announced updates to Creative Cloud’s video applications that they will be previewing at IBC. I had the privilege of previewing these updates a little while ago, and I have to say I’m impressed. I’m particularly impressed with Prelude LiveLogger, which gets its own blog post.

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