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Business & Marketing Item of Interest

Top Photographer On Why He Doesn’t Care If His Stuff is Pirated.

Top Photographer On Why He Doesn’t Care If His Stuff Is Pirated

From the article:

All of my stuff is pirated. Everything from my HDR Video Tutorial to eBooks to Apps. Fine. It’s all there on PirateBay and MegaUpload and all that stuff. Here are the reasons why I don’t mind:

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Business & Marketing Item of Interest

What The Business Of Video Will Look Like in 2012

What The Business Of Video Will Look Like In 2012 http://t.co/72GsqhBN

Of course all predictions are subject to change but Steven Rosenbaum takes a shot at it in this Fast Company article. Naturally Fast Company are going to be more focused on the business side, rather than production side, so no “large sensor” type predictions here instead the five predictions are below with my comments.

Categories
Item of Interest Media Consumption The Business of Production

The Death of Television

The Death of Television http://t.co/B7PGGnvk While many are writing about the imminent death of Television, Evan Shapiro has a much broader take:

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Apple Apple Pro Apps

Why do production pressures favor Final Cut Pro X?

I was watching the highly recommended Editor’s Lounge series of videos from the Why we make the Edit night and naturally the discussion turned to the increasing pressure to get work done faster. Derek McCants noted that where once he would have three weeks to cut an allocated segment, the expectation was it would now be done in one week.

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Business & Marketing Distribution Item of Interest

Filmmaker: BitTorrent Pirates Help Us Get More Exposure

Filmmaker: BitTorrent Pirates Help Us Get More Exposure http://t.co/8ck2UbBn

To date I have never found a peer reviewed study (i.e. one that has some validity) that shows any harm from unauthorized distribution via bittorrent or other means. There are, however, many studies and examples that show a positive benefit from the publicity and promotion that happens when a project gets released onto a torrent tracker.

Categories
Distribution Item of Interest The Business of Production

Technology & Creativity to power TV Brands of the Future

Technology & Creativity to power TV Brands of the Future. http://t.co/he4wemLs

Since ultimately, it’s been brands that have financed Television from the first, I’ve long wondered why it’s taking them so long to realize they no longer need the middle man – the networks or channels – because they can take their message directly to the viewer. Mark Pesce set out the basic proposition in his 2005 article Piracy is Good? which sets out the basic Hyperdistribution philosophy: create the advertising content in conjunction with the program so it is sympathetic and integrated, then distribute it as widely and as far as you can, by whatever method works because the advertising message is integral to the program, and – presumably – targeting the same audience, avoiding the “irrelevant advertising” problem I have.

Categories
Business & Marketing Item of Interest Monetizing

Connecting With Fans Means More Than Talking about Your Latest Work

Connecting With Fans Means More Than Talking About Your Latest Work http://t.co/ScZsyhwM

I’ve long agreed with Techdirt that connecting with fans and giving them a reason to buy something (at a reasonable price) is the model for indie financing of project.

For years, we’ve talked about this concept of Connect with Fans + Reason to Buy (CwF + RtB), and too frequently have assumed that the really difficult part is the RtB side of the equation. But it’s really amazing just how many artists have trouble with CwF as well. And this is a great explanation of why. We often hear from artists who say, “well, I have a Twitter and a Facebook feed, but it doesn’t work.” And then you go and look at the feed, and all it is is them announcing, “I just released this work,” or “I’m performing at such-and-such on December 10th,” or whatever. It’s not just that there’s little interaction, but that there’s little that’s interesting.

It wasn’t until I found a way to use Twitter to share news items I found interesting (which, btw, get reproduced back here, where I write more) that I even got on Twitter.

Categories
Item of Interest The Business of Production

What is the future of the post house?

What is the future of the post house? Episode 39 of The Ternece and Philip Show. http://t.co/dXUREMzz

Starting with an article “Hollywood & the Job Crisis” that leads to be a discussion about constantly changing business model. Right now the model seems to be “how low can you go” which is ultimately self defeating. Where do you go from here? Talent and desire are what will sell. How did post houses get to this, and what will the future hold? What is your Unique Selling Proposition?

 

 

 

Categories
Item of Interest The Business of Production

Hollywood studios busted as torrent-loving dens of piracy.

Hollywood studios busted as torrent-loving dens of piracy http://t.co/a0PseiWh

Now to be fair, what is being demonstrated is that employees within the studios (and it turns out the some anti-piracy organizations) are indeed downloading unauthorized, copyright material via bittorrent.

Categories
Distribution Item of Interest The Business of Production

Congressional Research Service Show Hollywood is Thriving.

Congressional Research Service Shows Hollywood Is Thriving http://t.co/mP0DU8Xc

An interesting research result from a source that isn’t fully bought and paid for by the Studios, that is, a report that may have some chance of relating to the real world rather than the fantasy land that MPAA/RIAA “research” reports come from.