Categories
Item of Interest

Video is just another form of Literacy

Video is just another form of literacy. http://www.theterenceandphilipshow.com/?p=286

In this episode of The Terence and Philip Show, the discussion revolves around the question of whether or not, “video production” is ‘just another form of literacy’. Some will make their living based on their literary abilities; others use it very peripherally to how they earn a living.

Categories
Item of Interest

The 18 Senators Who Approve Breaking the Internet to Protect Hollywood.

The 18 Senators Who Approve Breaking The Internet To Protect Hollywood http://tinyurl.com/3dhoqfk

Last year the pending COICA legislation failed, and the Internet released the captured breath. It would have been a disaster for open speech but now we have an even worse idea: ProtectIP.

Read the article – nothing I can say here will be any clearer. I understand there’s an issue of unauthorized distribution of content, but since no-one has ever presented a peer-reviewed study that actually demonstrates that, and the US Government Accounting Office has debunked Movie and TV Industry “reports” as being without merit or value (or accuracy) and went as far as saying that unauthorized distribution promoted the material and created net value, but that’s not a reason to break the underlying infrastructure and put responsibility on unrelated 3rd parties for the actions of people they don’t control.

Lunacy? No just Government as it’s become.

Categories
HTML5 Item of Interest

Hype – HTML 5 Authoring Tool

Hype – HTML 5 Authoring tool. http://tumultco.com/hype/

New offering in the HTML 5 Authoring space – Hype.  Odd name but let’s get over that and hope it’s really “Substance”!

Using Hype, you can create beautiful HTML5 web content. Animations and interactive content made with Hype work on desktops, smartphones and iPads. No coding required.

I have no experience with this, but point to it as a stepping stone to wider adoption of HTML 5.

Categories
Business & Marketing Item of Interest Monetizing

Jonathan Coulton Making Half a Million a Year – with no Record Label

Jonathan Coulton Making Half A Million A Year – No Record Label http://tinyurl.com/3kms62l

Jonathan has been at the forefront of those connecting with fans, and it’s working out pretty well for him. He sells his music with a Creative Commons (Some rights reserved, i.e. licensing and making money from it) so it’s impossible to pirate what’s freely exchangable.

And yet, he’s making really good money selling music, merchandise and concert tickets.

More to the point, he’s doing better than the vast majority of music acts that get picked up by the major record labels. If Coulton had signed with them, he’d be hundreds of thousands of dollars in debt!

Of course, defenders of the old system will insist that he’s an “exception,” but, really, just how many exceptions do we need until people realize that the market is changing rapidly, and those who embrace new models and new methods of distribution are finding that they can make a lot more money than they did in the past.

The comments are as interesting as the article.

Categories
Career Item of Interest

Interns, Internships and Getting Started.

Interns, Internships and Getting Started http://tinyurl.com/452ta3h Episode 27 of The Terence and Philip Show.

In this episode Terence and Philip are joined by Alpha Dogs’ employee Isai Espinoza in a discussion about the value of Internships to both the employer and the intern, how to get the best out of an internship, and what’s in it for the employer. In typical fashion, this quickly leads to a discussion about breaking into the business, and what it takes to make it.

Categories
Item of Interest The Business of Production

Why Every Brand Should Hire a Professional Video Producer.

Why Every Brand Should Hire a Professional Video Producer http://tinyurl.com/6kjxthb

In summary: the professionalism expressed in the quality of production has a direct bearing on how well the brand will be received:

Bruce Alfred, Principal of Cobblestone Inc., is asked over and over, how important is it to create high quality video? Can I just use my consumer HD camera to make something and put it up on my business website? As professional video producer and web video consultant, Alfred’s answered that question many times and his answer is no, that’s not the best idea.

Alfred says,

“When you’re putting your own video on your site you want it to increase and raise your image. You don’t want it to join the YouTube, user-generated, quickly shot and thrown up on the web type of video because there’s so much of that. You want to rise above the noise. So, in short, make sure that you hire a video producer or a video production company that knows how to tell stories, that knows how to connect with any audience, that can learn your goals quickly and be able to interpret those goals into a message that calls people to the action that you need.”

Note that he doesn’t talk about how “professionals” have a certain level of equipment, but rather hire “a company that knows how to tell stories”.

Mind you, a little creepy with the author of the piece quoting himself in the third person, but that doesn’t mean what he’s saying isn’t accurate!

Categories
Apple Pro Apps Item of Interest

Getting ready for FCP X Free Webinar

Getting ready for Final Cut Pro X http://tinyurl.com/6z25w8j

My Free Webinar is at 10 am where I outline what we know, and build on that with my research over the last couple of years. I think I’ve got insights that haven’t been published yet.

Categories
Distribution Item of Interest Monetizing

Artists Don’t Think Piracy Hurts Them Financially.

Artists Don’t Think Piracy Hurts Them Financially, Study Shows http://tinyurl.com/3dtm7kk

Big Media pretends to speak for artists but in reality they are only in the business for themselves and frequently take money out of artists pockets, quite deliberately.

Categories
Distribution Item of Interest

Author Paulo Coelho Explains Why He “Loves Pirates”

Author Paulo Coelho Explains Why He ‘Loves Pirates’ http://tinyurl.com/6hmhczu

TorrentFreak alerts us to the news that he’s posted yet another blog post on the subject about howhe “loves pirates” and how people underestimate that artists can and do get paid, even when their work is being shared in an unauthorized fashion. In fact, he’s selling more books now that he’s actively offering up more “pirated” copies of his own work than ever before.

That parallels my own experience. While I know there are unauthorized copies of most of my books available, I’ve made sufficient from each work to be happy with the results.

Categories
Item of Interest The Business of Production The Technology of Production

Is cloud editing the future of Post Production?

Is cloud editing the future of editing? http://tinyurl.com/3mpfqq5

Is the cloud the future of editing: with a facility cloud or a remote cloud? How will the tape shortage change delivery into the cloud? How does cloud editing work? Will the cloud be suitable for archive? Will the cloud be suitable for archive? Will the cloud lead to outsourcing?

(Recorded before Apple’s NAB Final Cut Pro X preview was announced to be at the Supermeet.)