CAT | Apple
According to interviews quoted in Entrepreneur magazine, former Apple CEO Steve Jobs hated two words “brand” and “marketing,” which is odd considering people consider Apple one of the best marketing companies in the world. However, this quote explaining the Apple approach to marketing resonated. (more…)
I had time to do some export testing from Premiere Pro CC and Final Cut Pro X 10.1. Definite proof that second GPU is being used, and worth it!
Today I performed the same test using Premiere Pro CC as I did with Final Cut Pro X a few days ago. In the process I learnt a few things.
I decided to take a video of the Mac Pro’s amazing performance with native Red R3D 4K files. Watch five streams, with composite modes, scale, rotation and more play without rendering.
Continuing my ‘as I go’ reporting of my Mac Pro experience with some further thoughts on the size, shape and noise, and some Content Analysis testing in Final Cut Pro X.
A loaner Mac Pro arrived from Apple on Friday afternoon. It’s a 12 core, dual D700 GPUs, 512 GB Flash storage and 32 GB of RAM. Here are my initial thoughts after three days.
A wide ranging episode that starts with a discussion of Avid’s financials, and goes all over the place from there. This episode was recorded before the release of Adobe Creative Cloud and the preview of the new MacPro. And a discussion of beer and wine seemed to be an appropriate analogy along the way. Sometimes a little heated.
The preview of the new MacPro has, not surprisingly, polarized “the Internet”. It is however exactly the computer I thought Apple would produce for a new MacPro. Well, the tubular design was a surprise, but the lack of internal drive space, expansion slots were no surprise. But the lack of NVIDA “cards” and therefore CUDA support, has alarmed many, quite needlessly.
I recently posted that 90% of what is written about Apple is Crap! but it seems it’s worse than that. Two recent articles make the point about just how bad reporting about Apple really is.
Over at The Mac Observer, John Martellaro writes what I’ve been wanting to say for a long time: almost everything written about Apple by “analysts” is either completely worthless because they know nothing; or is being written to manipulate the stock price.
Apple is not like other companies, which is why analysts et al get it wrong 90% of the time when they’re writing about Apple.