CAT | Apple
As Final Cut Pro X – and other modern video apps – are built on Frameworks from the core OS, those Frameworks sometimes provide clues to Apple’s thinking. One that we care a lot about is AVFoundation, which is the modern replacement for QuickTime at the application and OS level. We’ve seen this in the transition from QuickTime Player 7, which is built on QuickTime (both QTKit and the older C API). Unfortunately AVFoundation has lacked many features that are essential for video workflows, so I watch the features added to AVFoundation as a way of understanding where video apps might go.
Firstly, there has been a massive update to AVFoundation in Yosemite, and it appears we get reference movies back.
FCP.co’s lead story today is good news for Apple and Final Cut Pro X – The BBC are adopting more than 1000 seats of Final Cut Pro X for news. To be fair, the BBC seems to be adopting both Final Cut Pro X and Premiere Pro across their own production units, and some remain on installs of Media Composer, but News seems to be going Final Cut Pro X exclusively.
My Apple PR contacts tell me that Final Cut Pro X is also being used on “several popular daytime shows” as well.
In other good news, not reported (yet) on FCP.co, the French TF1 group have also adopted Final Cut Pro X. According to this Tweet both Premiere Pro CC and Final Cut Pro X were tested, with Final Cut Pro X getting the gig.
Of course, come IBC I’m sure Adobe will share some of their new partners as well, and no doubt, increased Creative Cloud subscribers.
In this free webinar I examine Apple’s ProRes codec inside and out. Content includes:
Apple’s ProRes family is becoming one of the most common formats in production and postproduction, but how much do you really know about this code? Which version is best for your needs?
- Introducing the ProRes family
- RCBA vs YUV – what does it mean?
- Lossless vs Visually Lossless
- Using ProRes: a codec by codec guide.
Check out the trailer and register free.
I have to say that there is a lot of difference in the experience delivered by Amazon Instant Video and Apple’s iTunes.
We’ve seen all the new media giants start creating their own exclusive content: Netflix, Amazon, Microsoft (although that’s being closed down) and of course, Apple. Apple??? That’s right, Apple. Most people don’t realize that Apple is also in the content creation business, but the iTunes Music Festival is really about creating exclusive content for Apple’s ecosystem. Given this is the 8th year of the festival, Apple have been creating original content for their ecosystem longer than anyone else.
Lumberjack System, the muscular, real-time logging and pre-edit tool for Final Cut Pro X, expands to take advantage of new features in the latest release of Apple’s Final Cut Pro X to enable a new Story mode that creates string-outs based on already logged footage. This opens up the pre-edit string-out features of Lumberjack Lumberyard to projects with a long timescale.
This morning Apple released a new version of Final Cut Pro X with a long list of new features and performance improvements. Top of the list for me is a new, unified Library XML that unlocks the power of Story Mode for Lumberjack System. But there are great new features for everyone in this release. (more…)
In this episode Terence and Philip discuss NAB 2014: Avid’s direction, AJA’s new camera, drones and cars that drive themselves, the new Dolby monitor, NAB excitement levels, and Lumberjack System.
According to interviews quoted in Entrepreneur magazine, former Apple CEO Steve Jobs hated two words “brand” and “marketing,” which is odd considering people consider Apple one of the best marketing companies in the world. However, this quote explaining the Apple approach to marketing resonated. (more…)
I had time to do some export testing from Premiere Pro CC and Final Cut Pro X 10.1. Definite proof that second GPU is being used, and worth it!