The present and future of post production business and technology | Philip Hodgetts

CAT | Apple

Today I performed the same test using Premiere Pro CC as I did with Final Cut Pro X a few days ago. In the process I learnt a few things.

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I decided to take a video of the Mac Pro’s amazing performance with native Red R3D 4K files. Watch five streams, with composite modes, scale, rotation and more play without rendering.

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Continuing my ‘as I go’ reporting of my Mac Pro experience with some further thoughts on the size, shape and noise, and some Content Analysis testing in Final Cut Pro X.

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A loaner Mac Pro arrived from Apple on Friday afternoon. It’s a 12 core, dual D700 GPUs, 512 GB Flash storage and 32 GB of RAM. Here are my initial thoughts after three days.

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A wide ranging episode that starts with a discussion of Avid’s financials, and goes all over the place from there. This episode was recorded before the release of Adobe Creative Cloud and the preview of the new MacPro. And a discussion of beer and wine seemed to be an appropriate analogy along the way. Sometimes a little heated.

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The preview of the new MacPro has, not surprisingly, polarized “the Internet”. It is however exactly the computer I thought Apple would produce for a new MacPro. Well, the tubular design was a surprise, but the lack of internal drive space, expansion slots were no surprise. But the lack of NVIDA “cards” and therefore CUDA support, has alarmed many, quite needlessly.

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I recently posted that 90% of what is written about Apple is Crap! but it seems it’s worse than that. Two recent articles make the point about just how bad reporting about Apple really is.

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Over at The Mac Observer, John Martellaro writes what I’ve been wanting to say for a long time: almost everything written about Apple by “analysts” is either completely worthless because they know nothing; or is being written to manipulate the stock price.

Apple is not like other companies, which is why analysts et al get it wrong 90% of the time when they’re writing about Apple.

Final Cut Pro X 10.0.6 is probably the most feature-rich release since the original one. As well as the features Apple discussed at NAB  2011:

  • Multichannel Audio Editing Tools
  • Dual Viewers
  • MXF Plug-in Support, and
  • RED camera support

there’s more. Much more. Including a feature I wish they hadn’t put in and one I’m extremely pleased they did. I’m ecstatic that selective pasting of attributes is now an Final Cut Pro X feature, but I’m really annoyed that persistent In/Out points made it to this release. More on these later. (more…)

Last week Larry Jordan invited me on the Digital Production BuZZ to discuss two apparently conflicting articles:

Max Wessel on The Inevitable Disruption of Television and

Andrew Wallenstein on TV Studios too strong for Apple disruption(Sorry about the Variety paywall.)

How to reconcile these seemingly contradictory reports? (more…)

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