The present and future of post production business and technology | Philip Hodgetts

CAT | Business

Yet again the threat of movie piracy – that is, unauthorized distribution – has had no observable affect on an industry with higher attendance and higher revenues. Please destroy my businesses like this!

I first wrote about derived metadata back at the end of January 2009. Derived metadata uses computer analysis to derive metadata from the video source. There are now technologies for speech-to-text, meaning extraction, facial detection, facial recognition, emotion detection, image recognition, and more. One company has been accumulating these somewhat diverse technologies: Apple.

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My year seems to have three major themes: sucking while learning, family history video and small production kit. Along the way there have been 13 episodes of Lunch with Philip and Greg

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If there was a theme to 2015 in production technology, it would be that this was the year of more. More pixels – 4K and beyond; more dynamic range with HDR video; more field of view as VR establishes; and more programming sources as Netflix et. al. become fully fledged ‘networks’.

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From Variety:

Joss Whedon shared an eye-opening fact during Saturday night’s reunion of the “Dr. Horrible’s Sing-Along Blog” team: He’s made more money from his independently financed 2008 Internet musical than he did from writing and directing Marvel’s first blockbuster “Avengers” movie.

That’s pretty amazing considering he would have picked up between $5 and $10 million for writing and directing that first Avenger’s movie.

I previously wrote of Dr Horrible’s Singalong Blog in February 2009, where I discussed where the income was coming from. The iTunes revenue and DVD sales must have been pretty good as streaming served more as promotion for the iTunes and DVD sales.

 

Episode 69 of The Terence and Philip Show has us discussing how we adapt to change, as change is inevitable.

Peter Wiggins is a freelance editor who has been using Final Cut Pro for broadcast since 2003. He runs the successful FCP plugin website iDustrial Revolution and he is the force behind FCP.co.

Peter WigginsPeter joined us for lunch in San Jose during the recent FCP X Creative Summit. (more…)

Jun/15

29

Why did we change the name of Xto7?

Peter Wiggins of FCP.co asked me why we changed the name of Xto7 for Final Cut Pro to XtoCC.  Here’s my answer.

 

Although Final Cut Pro X’s initial release was four years ago today – June 21st – the story starts much earlier for me. Much more significant was the NAB 2011 preview that completely killed our software business for a couple of months, and even before that, with the speculation leading up to Apple’s formal release of a fresh approach to what a modern NLE should be.

There are important lessons from our experience.

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In the latest episode of the Terence and Philip Show, Terry and I discuss how to survive an ever-changing world and keep your career alive. Triggered by a discussion of a family history video project I’m undertaking (and will be writing about more shortly).

http://www.theterenceandphilipshow.com/?p=579

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