The present and future of post production business and technology | Philip Hodgetts

CAT | Business

Many people “worry” that Apple will abandon their professional applications (Final Cut Pro X, Aperture and Logic Pro X) because they don’t make much money for the company. Ironically, the same argument can be made about Media Composer: it is not core to the company’s primary business . In reality it’s more likely that Avid would abandon (or sell) Media Composer than Apple is to get out of the professional creative tools market.

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The Forbes article, Cable TV Model Not Just Unpopular But Unsustainable starts with a putative outline of a cable business: essentially “keep hiking the rates, have terrible service”! Finishing with this “goal”:

 If all goes as described, we should be able to consistently deliver customer satisfaction levels that rank among the lowest of any industry. 

Now that’s not a business model I’d want to emulate!

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There’s been a lot of discussion about what sort of professional videos work being done, that isn’t directly involved with Movies or network/cable Television. Well, SCRI has released an overview of their Digital Media Production Trends report. What’s important when reviewing these types of survey results, is to examine who was surveyed, and what they were asked.

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In this episode Terence and Philip discuss the way the App Store works and the issues that arise for developers; business models and compatibility between versions in Media Composer; in-app purchases; Adobe panels; Flash; Creative Cloud; app interchange formats; reporting; and app ecosystems.

A recent article in the Atlantic confirms my long standing suspicion that the best writing and most interesting characters with the most interesting stories are on TV, not in the movies.

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As part of their October 2013 Creative Cloud updates Adobe have released Prelude LiveLogger, an extension to the Prelude family of metadata entry tools, for real-time on location logging. Like us, Adobe realized that there are situations where there is simply no time to log between the shoot, and the need to edit. Adobe offers the example of a football match where plays are tagged in real time during the game, and a highlight real pulled from Prelude moments after the shoot.

Our need was to log, shoot and edit as we undertook the Solar Odyssey, realizing that the only way to allow time for sleep was to log as we shoot.

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Sep/13

8

Adobe updates Creative Cloud

If you read the Internet you’ll no doubt be aware that Adobe just announced updates to Creative Cloud’s video applications that they will be previewing at IBC. I had the privilege of previewing these updates a little while ago, and I have to say I’m impressed. I’m particularly impressed with Prelude LiveLogger, which gets its own blog post.

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Yet another study shows no evidence of harm from illegal downloading, aka unauthorized distribution.

The illegal downloading of films has little effect on box office revenue, and industry estimates of its losses are exaggerated, a study has found.

However, the analysis also found that the national broadband network would encourage digital piracy.

We are still waiting for a peer reviewed study that shows any harm. Waiting, waiting, waiting. (Yes the MPAA/RIAA publish “results” but when you examine the details, their is no support for the MPAA/RIAA position. In other words they publish completely bogus results.)

I totally support every company’s right to go after those distributing their content by unauthorized means, but they must do it within the law. Unfortunately Lynda.com has hired a shell company “IP Arrow” to handle their takedowns, and that company is doing Lynda a great disservice by issuing bogus DMCA takedowns. (This is illegal but never prosecuted.)

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According to Time Warner CEO Jeff Bewkes, Game of Thrones being the most pirated is better than an Emmy.

Yes, in response to a question about whether the network kinda-sorta regards the extensive theft of HBO’s flagship show, Game of Thrones, as a compliment, Bewkes said, “I have to admit it, I think you’re right.” The much-discussed fantasy series is HBO’s most popular, and “if you go to people who are watching it without subs, it’s a tremendous word-of-mouth thing,” the exec told investors. “We’ve been dealing with this for 20, 30 years—people sharing subs, running wires down the backs of apartment buildings. Our experience is that it leads to more paying subs. I think you’re right that Game of Thrones is the most pirated show in the world,” he said. “That’s better than an Emmy.”

 

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