The present and future of post production business and technology | Philip Hodgetts

CAT | Business

Lumberjack System, the muscular, real-time logging and pre-edit tool for Final Cut Pro X, expands to take advantage of new features in the latest release of Apple’s Final Cut Pro X to enable a new Story mode that creates string-outs based on already logged footage. This opens up the pre-edit string-out features of Lumberjack Lumberyard to projects with a long timescale.

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Jun/14

27

Final Cut Pro X 10.1.2

This morning Apple released a new version of Final Cut Pro X with a long list of new features and performance improvements. Top of the list for me is a new, unified Library XML that unlocks the power of Story Mode for Lumberjack System. But there are great new features for everyone in this release. (more…)

In this episode Terence and Philip discuss NAB 2014: Avid’s direction, AJA’s new camera, drones and cars that drive themselves, the new Dolby monitor, NAB excitement levels, and Lumberjack System.

According to interviews quoted in Entrepreneur magazine, former Apple CEO Steve Jobs hated two words “brand” and “marketing,” which is odd considering people consider Apple one of the best marketing companies in the world. However, this quote explaining the Apple approach to marketing resonated. (more…)

Apr/14

4

Adobe’s Pre-NAB Announcements

This week Adobe announced the next version of their Creative Cloud video apps with a solid feature release that should alleviate concern that the pace of change would reduce under the subscription model. It seems – with 1.8 million subscribers – that subscription is working for Adobe and their customers. Adobe detail the improvements to Premiere Pro on their blog, but I want to focus on another part of their announcements.

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Mar/14

20

1.8 Million Creative Cloud Subscribers!

Adobe’s Creative Cloud subscription service is highly successful, with the latest report showing they’ve added another 400,000 subscribers in the last quarter to take the total to 1.8 million.

I wonder how many are active Premiere Pro CC users? Obviously a lot more than a year ago.

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[Update] MacUpdate have moved a little and made changes and updates that at least remove most of the perceived damage being caused. We have cordially agreed to disagree about their business model, which – because they have no mechanism to remove an app permanently – I consider immoral and parasitic.

Original Post begins.

MacUpdate have listed our Intelligent Assistance Apps without our permission. Their listings have significant errors and we’d rather they not be listed because:

a) as a developer you have to jump through hoops (with a broken system) to “claim” your apps

b) as a developer you are responsible for correcting all the errors made by the MacUpdate team, creating an addition burden on the developer (me) and it causes confusion among potential customers which damages our reputation. (When MacUpdate list a commercial app as a “demo” people are upset when it is not a demo version.)

c) There appears to be no way to remove the listing, even when you jump through all the hoops MacUpdate request.

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I had time to do some export testing from Premiere Pro CC and Final Cut Pro X 10.1. Definite proof that second GPU is being used, and worth it!

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Today I performed the same test using Premiere Pro CC as I did with Final Cut Pro X a few days ago. In the process I learnt a few things.

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I decided to take a video of the Mac Pro’s amazing performance with native Red R3D 4K files. Watch five streams, with composite modes, scale, rotation and more play without rendering.

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