CAT | The Business of Production
Press release from my day job. For you Premiere Pro users.
Intelligent Assistance, announces major update to popular report generation tool, allowing producers to interface with Adobe’s Premier Pro CC and instantly produce deliverables in the form of reports such as music cue sheets, stock footage reports, text generator reports, narration reports, sequence markers, etc.
The Wall Street Journal reports that NBC are going to focus on “live” and “event focused” broadcasts, which is reasonable since that’s pretty much all they have left!
After six blockbuster movies this summer are looking like complete flop is it time to reconsider the type of movie “Hollywood” is making? Is a $200 million “Blockbuster” the only movie that should be produced? When even Variety says it’s time for studios to “end their Mega-budget obsession” perhaps it is time to rethink the Hollywood output.
Although I want to believe change will happen, experience tells me that change happens much more slowly than I generally expect. So I don’t expect much short-term change to the “Hollywood” studio model, but I do see that there’s a lack of direction. Sequels and franchises borrowed from elsewhere, to push the tentpole model, isn’t the creative industry it can be. (Many, many very creative people make these films, but the ideas seem repetitive.)
A wide ranging episode that starts with a discussion of Avid’s financials, and goes all over the place from there. This episode was recorded before the release of Adobe Creative Cloud and the preview of the new MacPro. And a discussion of beer and wine seemed to be an appropriate analogy along the way. Sometimes a little heated.
House of Cards spurred a lot of binge viewing. Gary Delfiner is one who binged and thinks there might be an opportunity for additional revenue to producers by preselling a popular series to the most ardent fans first. Give them early access before the “free” (or no additional payment) version some weeks later.
In a world where we’re all trying to work out where and how we’ll make a living in the future, many wonder if YouTube is a solution. It can be, but you have to be in the top 100 channels.
In a recent post commenting on Marissa Mayer’s “Professional Photography is dead” statement, Chuq Von Rospach posted Why Marissa Mayer was really right, even if you hate hearing that fact. Essentially the argument is that, because modern cameras make it easier to take a decent/good picture there’s less need for the professional.
I think we could replace “Professional Photographer” in that article, with “Professional Videographer” because the issues are very similar.
Given how few people are full time professional video editors, and how many seats of NLEs have been sold, there are clearly a lot of people “in between”: people who edit professionally, but not all day, every day. Here are a couple of examples from my recent reading.
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Over at Video Insider Barry Poltermann challenges people to not make these two fatal mistakes in brand-focues video: Are You STILL Making These Fatal Video Content Mistakes? (more…)