The present and future of post production business and technology | Philip Hodgetts

CAT | The Business of Production

The Forbes article, Cable TV Model Not Just Unpopular But Unsustainable starts with a putative outline of a cable business: essentially “keep hiking the rates, have terrible service”! Finishing with this “goal”:

 If all goes as described, we should be able to consistently deliver customer satisfaction levels that rank among the lowest of any industry. 

Now that’s not a business model I’d want to emulate!

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There’s been a lot of discussion about what sort of professional videos work being done, that isn’t directly involved with Movies or network/cable Television. Well, SCRI has released an overview of their Digital Media Production Trends report. What’s important when reviewing these types of survey results, is to examine who was surveyed, and what they were asked.

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A recent article in the Atlantic confirms my long standing suspicion that the best writing and most interesting characters with the most interesting stories are on TV, not in the movies.

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I totally support every company’s right to go after those distributing their content by unauthorized means, but they must do it within the law. Unfortunately Lynda.com has hired a shell company “IP Arrow” to handle their takedowns, and that company is doing Lynda a great disservice by issuing bogus DMCA takedowns. (This is illegal but never prosecuted.)

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According to Time Warner CEO Jeff Bewkes, Game of Thrones being the most pirated is better than an Emmy.

Yes, in response to a question about whether the network kinda-sorta regards the extensive theft of HBO’s flagship show, Game of Thrones, as a compliment, Bewkes said, “I have to admit it, I think you’re right.” The much-discussed fantasy series is HBO’s most popular, and “if you go to people who are watching it without subs, it’s a tremendous word-of-mouth thing,” the exec told investors. “We’ve been dealing with this for 20, 30 years—people sharing subs, running wires down the backs of apartment buildings. Our experience is that it leads to more paying subs. I think you’re right that Game of Thrones is the most pirated show in the world,” he said. “That’s better than an Emmy.”

 

Press release from my day job. For you Premiere Pro users.

Intelligent Assistance, announces major update to popular report generation tool, allowing producers to interface with Adobe’s Premier Pro CC and instantly produce deliverables in the form of reports such as music cue sheets, stock footage reports, text generator reports, narration reports, sequence markers, etc.

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The Wall Street Journal reports that NBC are going to focus on “live” and “event focused” broadcasts, which is reasonable since that’s pretty much all they have left!

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After six blockbuster movies this summer  are looking like complete flop is it time to reconsider the type of movie “Hollywood” is making? Is a $200 million “Blockbuster” the only movie that should be produced? When even Variety says it’s time for studios to “end their Mega-budget obsession” perhaps it is time to rethink the Hollywood output.

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Although I want to believe change will happen, experience tells me that change happens much more slowly than I generally expect. So I don’t expect much short-term change to the “Hollywood” studio model, but I do see that there’s a lack of direction. Sequels and franchises borrowed from elsewhere, to push the tentpole model, isn’t the creative industry it can be. (Many, many very creative people make these films, but the ideas seem repetitive.)

Well, Erik Lokkesmoe wonders Is Hollywood Worth Saving?

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A wide ranging episode that starts with a discussion of Avid’s financials, and goes all over the place from there. This episode was recorded before the release of Adobe Creative Cloud and the preview of the new MacPro. And a discussion of beer and wine seemed to be an appropriate analogy along the way. Sometimes a little heated.

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