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Item of Interest

Episode 31: Is Branded Media the future of Production Finance?

Episode 31: Is Branded Media the future of Production Finance? http://tinyurl.com/6447cvh A new episode of The Terence and Philip Show.

Sponsored movies of the 70’s and 80’s were the precursor to Branded Entertainment, and it’s a major way of getting funded today. But is it the future?  Terence and Philip discuss examples and why it might be more successful.

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Apple Pro Apps Business & Marketing Random Thought

When Logic doesn’t help

I was have a beer last night with my friend Joe B – @zbutcher on Twitter, follow him and check out his Final Cut Pro X curation site linking to all the stories he can find – and naturally the conversation covered the current Final Cut Pro X release and the consequent debate. In my mind, a good discussion is one I come away from with enlightened or changed thinking. And this was a good conversation.

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Interesting Technology Item of Interest

Artificial Intelligence tool analyzes Bible for Authors.

Artifician Intelligence tool analyzes Bible for authors http://tinyurl.com/3s7l7he

As well as the work done on Bible analysis, which turns out to be about 90% congruent with the work of scholars over recent centuries, it also has uses for:

Research of this kind has potential applications for law enforcement, allowing authorities to catch imposters or to match anonymous texts with possible authors by identifying linguistic tics. Because the analysis can also help identify gender and age, it might also allow advertisers to better target customers.

The new software might be used to investigate Shakespeare’s plays and settle lingering questions of authorship or co-authorship, mused Graeme Hirst, a professor of computational linguistics at the University of Toronto. Or it could be applied to modern texts: “It would be interesting to see if in more cases we can tease apart who wrote what,” Hirst said.

The algorithm might also lead to the creation of a style checker for documents prepared by multiple authors or committees, helping iron out awkward style variations and creating a uniform text, Hirst suggested.

Anything that enhances the computer’s ability to understand and interpret in human ways is interesting to me, in the context of Assisted Editing – taking the boring out of post.

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Item of Interest

Guess who has the first Final Cut Pro X book for sale in Amazon?

Guess who has the first Final Cut Pro X book for sale in Amazon? http://tinyurl.com/3rex24f

The story of how the book was written so quickly is here.

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Apple Pro Apps Item of Interest Metadata

What did UPS just deliver? The first copies of my new book.

What did UPS just deliver? The very 1st copies of my new FCP X metadata book, Conquering the metadata foundations of Final Cut Pro X. Amazon shortly. PDF is $4.95 under the Books menu above!

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Item of Interest Metadata

Show me the (meta) data

Show me the (meta) data http://tinyurl.com/5ts48nw

Given that Final Cut Pro X is so heavily built on metadata, I thought this article was relevant. Although Godin is talking about the metadata we leave behind as we work or play across the Internet (and our purchase history), it helps with the understanding of what metadata is, in a broader sense.

In any case the conclusion is very relevant:

Data about data is more important than ever, and being on the side of the person creating that data is a smart place to be.

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Item of Interest

LAFCPUG Meeting June 28th

LAFCPUG Meeting June 28th – Philip Hodgetts on Metadata and Media Management, Michael Wohl on Editing and…Larry Jordan on Color Correction and Effects. Plus we will answer all your questions and listen to all your concerns. Know before you download.

You will need to register for this one. http://fb.me/15sUfQY4q

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Apple Pro Apps Item of Interest

Philip Hodgetts on Planet5D.com

RT @planetMitch: Philip Hodgetts live conversation – the good, bad, and future of FCPX – pod http://blog.planet5d.com/ph #hdslrchat #togs

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Apple Pro Apps Item of Interest

Philip answers Terry’s Final Cut Pro X questions

Philip answers Terry’s Final Cut Pro X questions. http://tinyurl.com/448y4cx Episode 30 of the Terence and Philip Show.

Maybe this should be Episode 3X!

Philip had one week’s early access to Final Cut Pro X and answers Terry’s questions in this 30th episode of The Terence and Philip Show.

Philip’s book, Conquering the metadata foundations of Final Cut Pro X is now available.

Many, many thanks to Isai Espinoza for editing the show again and making us sound smart, particularly on this show!! Thanks Isai, awesome job.

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Apple Pro Apps Item of Interest

Macromedia Final Cut

Macromedia Final Cut t-shirt. Fits a much younger man.

I was tipped off at my first NAB in 1998 that Macromedia were showing their new NLE in a little room off the show floor, in among a maze of temporary rooms in the basement of the Sands Convention Center. It was the last demo of NAB.

At the end of the demo – where I immediately knew this was going to be the “hot new NLE” – they threw out T shirts, and in a jump that would do the NBA proud, I caught this T shirt.

Thanks to some recent dieting since NAB 2011, I now fit into this again! Amazing co-incidence just days before a whole new version of Final Cut Pro drops.