The present and future of post production business and technology | Philip Hodgetts

CAT | Nature of Work

While projecting the changes that Artificial Intelligence (AI) and Machine Learning (ML) might bring about in the future, it was interesting to look back and see just what didn’t exist 10 years ago. Keep in mind that the Internet itself is only just over 30 years old.

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It’s relatively easy to get an overview of the current state of Artificial Intelligence (AI). It’s probably easier to understand the benefits of machine learning, particularlyMachine Learning (ML) that’s already applied to common tasks that we can benefit from now because we’re fitting those new technologies within existing frameworks.

What is much harder to determine, is how machine learning will be directly applied to post production processes, and what role AI will take in our collective production future.

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Over the last couple of years I’ve become more and more interested in the ways that the research being done into Artificial Intelligence (AI) might be applied to production and post production. In this article I’ll be giving an overview of what AI is at this stage of development, and what technologies are being used. Later articles will cover immediate and future applications and implications.

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Most of the thinking – the little that’s done – around the affect of Artificial Intelligence and Robotics replacing jobs, is somewhat negative, so it was almost a relief to read John Hagel’s perspective that we could use this transition as an opportunity to rethink the nature of work.

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March 2017
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