The present and future of post production business and technology | Philip Hodgetts

CAT | Technology

Jul/14

31

Metadata is the New Gold!

According to a recent webinar, “Metadata is the New Gold,” a Webinar produced by the Media & Entertainment Services Alliance and the Hollywood IT Society, metadata is more important than ever. Each of the presenters had specific takeaways.

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This news item caught my eye.

DJI has expanded the feature set of the Phantom 2 Quadcopter line by giving it the ability to map out a route and automatically fly it. Using Ground Station, shooters will be able to create a route full of way points in order to let the quadcopter fly automatically from one point to another, and allow the shooter to concentrate on getting the shot. And it’s just what the pilot ordered.”

It reminded me of some of my thoughts on – what I was then calling a quadcopter but would now be a drone – how these flying camera platforms were going to evolve.

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I frequently find myself evolving my position on technology as new information comes to light. As my email sig line used to say “Above all, I reserve the right to be wrong”. As new information comes to light, or reaching a certain point in thinking allows another perspective to open up, my positions frequently evolve.

One example would be the use of 4K, another is the development of Lumberjack System.

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Jul/14

2

Lumberjack System adds Story Mode

Lumberjack System, the muscular, real-time logging and pre-edit tool for Final Cut Pro X, expands to take advantage of new features in the latest release of Apple’s Final Cut Pro X to enable a new Story mode that creates string-outs based on already logged footage. This opens up the pre-edit string-out features of Lumberjack Lumberyard to projects with a long timescale.

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Jun/14

27

Final Cut Pro X 10.1.2

This morning Apple released a new version of Final Cut Pro X with a long list of new features and performance improvements. Top of the list for me is a new, unified Library XML that unlocks the power of Story Mode for Lumberjack System. But there are great new features for everyone in this release. (more…)

May/14

6

Lumberjack System is Live

Around two years ago I was preparing for a trip to Florida to start a journey producing a reality TV series on a solar powered boat trip. There were some challenges: specifically the lack of time to log footage and then edit (and still get some sleep). I need my sleep so I had the idea of logging real-time as we shot. Finally, the outcome of that challenge is available to everyone: Lumberjack System is live. (more…)

One of the most interesting NAB announcements was the addition of some 70 additional editorial tools to DaVinci Resolve 11. This makes Resolve a very competent on-set DIT tool, a full featured NLE, and a world-class finishing tool. Mostly for FREE. What is interesting here is how this is likely to play out in the long term.

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It always seems that NAB is about the nights when the social activities start. Sure, NAB is an important professional event, but if I’m honest my primary motivation is to see friends I only see at NAB. Because I tend to research industry trends continually through the year and because I’m still on many people’s announcement lists from my BuZZ days, it’s only the surprise announcements that are new to me.

This year I’ll be at the FCPWORKS demo room at the Wynn with some new features for Lumberjack System and our workflow apps. Other than that I’ll be on the show floor Wednesday and at some social engagements during the week.

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Mar/14

21

Resolve gets GPU Debayering

The latest release of Resolve – 10.1.3 – includes this gem:

  • GPU debayer Preferences option for REDCODE RAW clips

I think it’s inevitable that NLEs also get this GPU capability, which allows debayering of RED RAW files on the GPU instead of needing a RED Rocket card for the task. Already Premiere Pro uses the GPU for debayering for Cinema DNG files, so I see a trend coming.

In fact Adobe’s David Hemly teased a real-time GPU debayer as part of a March Technology Preview. (Toward the end). Technology previews are not guaranteed to be part of a future release, but they always have been in the past!

Feb/14

24

Another FCP X Movie?

Last week, we sold a Producer’s Best Friend, Sync-N-Link X and a Change List X all through the UK Apple Store on the same day. I think it’s reasonable to assume it was the same customer. That combination of apps appeals only to the highest level of productions – generally major motion pictures or very high end Television.

The App Store never lets developers know who made the purchase, so I don’t know any details, but it appears the “$100 million movie” isn’t the only one.

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