The present and future of post production business and technology | Philip Hodgetts

CAT | Technology

FCP.co’s lead story today is good news for Apple and Final Cut Pro X – The BBC are adopting more than 1000 seats of Final Cut Pro X for news. To be fair, the BBC seems to be adopting both Final Cut Pro X and Premiere Pro across their own production units, and some remain on installs of Media Composer, but News seems to be going Final Cut Pro X exclusively.

My Apple PR contacts tell me that Final Cut Pro X is also being used on “several popular daytime shows” as well.

In other good news, not reported (yet) on FCP.co, the French TF1 group have also adopted Final Cut Pro X. According to this Tweet both Premiere Pro CC and Final Cut Pro X were tested, with Final Cut Pro X getting the gig.

Of course, come IBC I’m sure Adobe will share some of their new partners as well, and no doubt, increased Creative Cloud subscribers.

A new show in which we discuss 4K. http://www.theterenceandphilipshow.com/?p=546

Aug/14

18

Demystifying Apple’s ProRes Codec

In this free webinar I examine Apple’s ProRes codec inside and out. Content includes:

Apple’s ProRes family is becoming one of the most common formats in production and postproduction, but how much do you really know about this code? Which version is best for your needs?

  • Introducing the ProRes family
  • RCBA vs YUV – what does it mean?
  • Lossless vs Visually Lossless
  • Using ProRes: a codec by codec guide.

Check out the trailer and register free.

Avid folk – hi Frank – have been promoting this survey result that purportedly shows that Media Composer  is used more than all other NLEs. In fact the article starts off with:

Avid Media Composer remains the most popular editing system in production by a considerable margin. It’s the primary editing system of 70% of our respondents, proving that it still rules the roost despite the challenge from Apple and Adobe

Which is hardly accurate if you really examine the subject. In fact is bordering on deliberately misleading.

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Aug/14

11

The Metadata on a discussion about Metadata!

Over the weekend, Chris Fenwick interviewed me for his FCPX Grill podcast about the importance of logging, metadata and Lumberjack System. The podcast is available now and it is a good conversation.

What makes it meta though is that Alex Gollner logged the conversation and put it up on his website: metadata (logging) about a conversation on metadata. It doesn’t get much more meta than that!

I’m very happy to announce that Lumberjack System now has an iOS Logger – an app for logging without an Internet connection. To celebrate we’re offering the next 50 (well, less now) people who sign up for a year of Lumberjack System a free copy of Intelligent Assistance’s Producer’s Best Friend.

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Jul/14

31

Metadata is the New Gold!

According to a recent webinar, “Metadata is the New Gold,” a Webinar produced by the Media & Entertainment Services Alliance and the Hollywood IT Society, metadata is more important than ever. Each of the presenters had specific takeaways.

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This news item caught my eye.

DJI has expanded the feature set of the Phantom 2 Quadcopter line by giving it the ability to map out a route and automatically fly it. Using Ground Station, shooters will be able to create a route full of way points in order to let the quadcopter fly automatically from one point to another, and allow the shooter to concentrate on getting the shot. And it’s just what the pilot ordered.”

It reminded me of some of my thoughts on – what I was then calling a quadcopter but would now be a drone – how these flying camera platforms were going to evolve.

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I frequently find myself evolving my position on technology as new information comes to light. As my email sig line used to say “Above all, I reserve the right to be wrong”. As new information comes to light, or reaching a certain point in thinking allows another perspective to open up, my positions frequently evolve.

One example would be the use of 4K, another is the development of Lumberjack System.

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Jul/14

2

Lumberjack System adds Story Mode

Lumberjack System, the muscular, real-time logging and pre-edit tool for Final Cut Pro X, expands to take advantage of new features in the latest release of Apple’s Final Cut Pro X to enable a new Story mode that creates string-outs based on already logged footage. This opens up the pre-edit string-out features of Lumberjack Lumberyard to projects with a long timescale.

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