Archive for November 2013
Comments off · Posted by Philip in The Technology of Production
Continuing the discussion from a recent Digital Production BuZZ show. Larry asked an excellent question
Larry Jordan: I was just reflecting on the difference between improvements and changes and I realized that the tools that we use influence the stories that we tell and I was thinking back, again to when I was directing live TV, I would have the opportunity every so often to do a three videotape edit in a very expensive CMX room and the stories that I could tell with that videotape was limited by how much money I had and how much time in the CMX room. I couldn’t do graphically intensive tasks, I’d have to go off to an animation stand. Are we actually being blinded by the tools we’re using in terms of the stories that we can tell?
Terence and Philip discussion innovation, starting with a recent article questioning Avid’s continued ability to innovate. The discussion covers who might be innovating, what it innovation and a whole lot of other subjects as well.
Continuing the spin off from my conversation with Larry Jordan on the Digital Production BuZZ. Larry continued the conversation:
Everything is easier to learn when you’re younger, because first you’re sort of in a learning mode; and second, you have less baggage associated with whatever you’re working with. But it seems to me that there’s a bigger issue of how do we cope with the technological changes rocking our industry?
As you probably know, I’m a regular contributor to Larry Jordan’s Digital Production BuZZ talking about a variety of topics from technical to esoteric. Larry, Michael Horton and I recently started a discussion – yet again – on whether or not Final Cut Pro X was “for the pros” but fortunately moved the topic toward managing change. We all felt that the discussion about FCP X was over, since it is being used all across the professional production spectrum, but pondered why it still generates controversy.
The discussion was one of the best we’ve had on the BuZZ, and I felt that each of the questions deserved a little more depth than I could go into with a two minute answer.
Larry led off by asking:
You’ve been quoted as saying that people want things to improve but they don’t want things to change. How do you see the difference?
There as been some discussion – and a little panic – as the news has leaked out from developers that “QuickTime is deprecated”. What does that mean and what affect will it have on video professionals? When an OS API (Application Programming Interface) is deprecated, developers are warned to not write any new code using that API, because at some future (usually unspecified) time, the API will go away and the code won’t run.
Apple frequently talk about being at the “intersection of Technology and Liberal Arts” but we rarely experience that other than through their hardware and software. Thanks to the encouragement of our friend Cirina Catania, we (Cirina, my partner Greg and myself) experienced the Invisible Cities Opera in LA’s Union Station. That’s a really unusual place to stage an opera, and indeed this was a most unusual artistic experiment and experience, involving large amounts of production skills – staging, singing, etc – and some amazing technical chops from Sennheiser and Bexel (Burbank CA).
Many people “worry” that Apple will abandon their professional applications (Final Cut Pro X, Aperture and Logic Pro X) because they don’t make much money for the company. Ironically, the same argument can be made about Media Composer: it is not core to the company’s primary business . In reality it’s more likely that Avid would abandon (or sell) Media Composer than Apple is to get out of the professional creative tools market.
Greg and I will head out for a long walk when we want to consider some big picture concept. Our most recent walk challenge: how do we fit the concept of Keyword Ranges in Final Cut Pro X, into the more traditional NLE model. As well as reminding me of the Biblical warning about new concepts into old models (at least metaphorically) there were interesting lessons along the way.