The present and future of post production business and technology | Philip Hodgetts

Archive for April 2017

With the announcement of Resolve 14 today at NAB 2017, it seems that Blackmagic Design have their sites clearly on Avid’s Media Composer: intentionally or not.

I’ve long wondered what apps would be most threatened by Blackmagic’s rapid development of Resolve.

Adobe’s suite of tools and dynamic link makes a powerful argument for that platform. Although Resolve has improved integration with Fusion, it’s not yet at the level of Dynamic Link. Not that Dynamic Link is the most robust of Adobe tech. Despite being free, it’s hard to see Resolve directly threatening Premiere Pro, After Effects et. al.

Apple’s Final Cut Pro X/Motion combination features a new look at the editing interface – probably the reason it’s the most used professional NLE now –  and those who use it, love the Magnetic Timeline. The most common response to today’s Resolve announcements was “but it’s track based.”  Once you’re a fan of the Magnetic Timeline it’s hard to go back.

There are other players like Media 100, Edius and Vegas that will definitely be threatened by Resolve Free or the full version for just $299, but the one company that – mid term – is most threatened is Avid.

Resolve has already replaced Avid’s excellent (but left to die) Symphony grading and with major audio improvements – integrating their Fairlight purchase – and shared project upgrades directly threaten core focuses of Media Composer and ProTools.

Fortunate or not, while these are key parts of Avid’s current software lineup, there are a small percentage of Avid’s overall business.

Very interesting to see how the new features and pricing affect adoption, and who will be most threatened. If you’re looking for a modern, track-based NLE with good audio, great color grading, and excellent DIT tools and collaborative workflows gaining maturity, Resolve deserves a version 14 look.

Alex Gollner (aka Alex4D) has seen the same issues: Blackmagic Design has sights set on Avid with DaVinci Resolve 14

While researching the anecdotal history of some local property, I did what I’ve done previously: ask Siri. In this case, asking about actors dates of birth and death. In the past, these type of questions would have pulled up the relevant IMDB or Wikipedia page with Siri saying “I’ve found some links for you on the web” or similar.

It took several rounds before I realized that, while the pages were still being pulled up as before, Siri was parsing out the answer to the question I’d asked, and gave that to me directly. I never had to glance down or open my phone.

Similarly, in Mail, there is now a predictive mailbox making suggestions (usually accurate) into which email box I might want to move the selected email.

In Calendar, I find addresses being suggested for my events, based on whether I’ve been there or not, address book entries, or other information.

It’s clear to me that these are all improvements related directly the Apple’s increased use of Machine Learning across it’s software products.

April 2017
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