When Larry Jordan asked me if I knew anyone who might like to review his new book, Techniques of Visual Persuasion I immediately volunteered myself. After all who doesn’t want to “Create powerful images that motivate?” Plus, I always feel I can learn more about marketing and motivating people.
The first chapter of the first section – Persuasion Fundamentals – sparked off ideas as I was reading. It seemed like every new topic inspired and idea I could use to improve my marketing.
There is so much good information in the first chapter alone that I’m scheduling time to reread and apply the lessons.