The present and future of post production business and technology | Philip Hodgetts

Archive for April 15th, 2009

Apr/09

15

What will Philip be up to at NAB?

NAB has arrived, seemingly suddenly, and it’s only two days before we drive up. This year is a slightly less hectic schedule than previous years, as I’m not presenting at any of the FMC Post|Production conferences this year.

While I’m not sure exactly of the schedule, I’ll be helping Larry Jordan and his crew with their mighty “official podcast of NAB” schedule by filing some reports through the week.

2009cslogobanner200x67NAB starts very early Sunday morning when I moderate a panel starting at 8:15 am for the Creative Storage Conference on Electronic Content Delivery and Digital Storage where I expect to learn a lot from the panelists. Apart from the early hour – not my golden time – it should be a great session.

Monday night, more so than usual, is incredibly busy. I’ll be starting the evening at the IMUG (International Media Users Group) MediaMotion Cafe (downgraded from the MediaMotion Ball this year – the ball will be back in 2010), which is sold out. I’ll also be attending the official Avid event at pretty much the same time, while trying to catch the unofficial user event in the central bar. That’s sponsored and your business card gets you free drinks.

The big highlight for me is our Finisher Face-off: the Finisher software with novice editor, up against an experienced editor, cutting a package shot at the show by the Digital Cinema Society. Neither contestant will have seen the already-captured footage before the edit. Should be fun to watch at 2pm Tuesday April 21st on the Final Cut Pro User Group Superbooth – SL10129 near the Blackmagic Design booth. We have no idea how this will go down, so if you’re at NAB, come find out when we do.

We’ll be revealing the results at the Final Cut Pro User Supermeet that night at the Rio Amazon Ballroom where we have an Exhibitor Table (shared). The agenda for the Supermeet looks amazing.

Although the ProMax Digital Lounge is on Monday, Tuesday and Wednesday night, I’ll only be able to make it on Wednesday night. At 6:45 I’ll be presenting on  “Growing Your Production / Post Business During The Recession” based on my new book that will get first showing at NAB but be officially released a week or two later when we get paperback copies back from the printer.

The book is called The New Now: Grow your production or postproduction business in a changed and changing world. It’s packed full of practical advice on how to use networking, social media, company blog and ‘the new PR’ to grow your business whatever the economic circumstances. Like the HD Survival Handbook the new book will be available for PDF download from ProAppsTips.com for $9.95 or from Amazon for $19.95 for those who prefer paperback.

The way the book industry is changing is probably the subject for another post.

Wednesday night is also the RED user event where I’ll before heading off to  the ProMax Digital Lounge.

Hopefully I’ll see you at NAB.

April 2009
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