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Item of Interest

Ohh, interesting. Apple’s Video Decode Acceleration Frameworks

Ohh, interesting. Apple’s Video Decode Acceleration Framework Reference http://bit.ly/bDnW36 So Adobe can accelerate Flash on OS X now?

These are newly published for Mac OS X 10.6.3 and later with Mac models equipped with the NVIDIA GeForce 9400M, GeForce 320M or GeForce GT 330M, but mark a big step forward in third parties (like Adobe) being able to hook into the same frameworks Apple hooks into.

These frameworks seem to be mostly focussed on hardware decode of H.264, but no doubt there’s more in there than my cursory read suggests.

Categories
Item of Interest

Brand and build your production (or post) business

Brand and build your production or post production business. http://bit.ly/bJlTL7 Free seminar from me on May 4.

Your brand defines you post production business and the stories you tell define your brand. This webinar will help you understand how to establish and create you brand by better knowing what business you are in, because it’s probably not the one you think it is. Having established the brand we’ll learn how to build an internet presence by understanding how marketing, PR and social conversations have changed the business promotion landscape. The webinar will conclude with the top tips on maximizing your business’ visibility on the Internet.

Did I mention free? How can you lose.

Categories
Item of Interest

Some background in Adobe v Apple re Flash

Some background in Adobe v Apple re Flash http://bit.ly/dygV0N It’s still complicated but apparently Adobe haven’t been as proactive in the mobile space as they could have. Dan Rayburn is editor of Streaming Media magazine and doesn’t appear to have bias in this discussion.

I have to say though, that my experience of Adobe engineers and product managers has always been of people enthusiastic about their product(s) and their users.