The present and future of post production business and technology | Philip Hodgetts

Archive for December 16th, 2010

Dec/10

16

If you have an iPhone 4 I thoroughly recommend a Glif!

If you hae an iPhone 4 I thoroughly recommend a Glif http://www.theglif.com/

The Glif is a tiny (fits in pocket) tripod adapter and stand – I was using it tonight to angle the iPhone so I could watch some TED video while barbecuing  our steaks. (I know it’s after Labor Day but I still like a nicely done steak.)

The Glif is an amazing piece of design, and the injection mold for mass production was crowd-funded via Kickstarter.com.

Dec/10

16

Had an Epic in my hands today!

Had an Epic in my hands today at BandPro’s One World event.

It’s amazingly small and lighter than you’d expect.

The studios will lose the “war” with Netflix http://t.co/zzHT0kh From Terry Heaton’s PoMo Blog

A very insightful article on why Netflix more truly connects with its customers than the “studios” do, and why that maters:

The first rule of Media 2.0 is that you ignore consumers at your own peril. The people formerly known as the audience are now fully in charge, as Rishad Tobbaccowala noted in 2004:

We’ve entered an era in which consumers are God, because technology allows them to be godlike. How will you engage God?

This strikes at the heart of all that is disrupting media, for legacy media has a history of ignoring consumers in the name of revenue growth. It’s a blind spot that threatens everything today and will continue to do so.

Dec/10

16

Assisted Editing has a new tag line…

Assisted Editing has a new tag line – “Taking the boring out of post” because that’s what our tools do. http://tinyurl.com/2fvw8to

We originally settles on “Smart Tools for Smart Editors and Producers” but in reality our goal is to take all the boring work out of post production, whether it’s syncing audio and video sources together, copying log notes from one bin to another or doing a series of first cuts to explore your content we want to take the boring, tedious, slow parts out so editors are free to focus on the truly creative work of making an edit emotionally compelling and visually stimulating.

December 2010
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