The present and future of post production business and technology | Philip Hodgetts

Archive for December 6th, 2012

One of the great problems with the traditional Studio System is the problem they have turning a profit on highly profitable movies. Of course, it’s just an accounting trick to line the pockets of the studios, at the expense of the talent who created the film.

Well, the partly-crowdsourced, Iron Sky, is now returning money to its crowdsourced funders out of the revenue of $10 million that the movie has already made. (more…)

Dec/12

6

Bittorrent drives book sales

We usually think of Bittorrent in terms of film, music or television “piracy”, but there are increasing legitimate uses (see The Promo Bay for example).

I’ve also noted that the secret to success is to build a connection with fans and give them something to buy. Here’s an example where the author provided a lot of high value add-ons for his book, and linked to the book’s Amazon page, and sales go nuts. (more…)

I’m a regular reader of Seth Godin’s blog, and owner of a couple of books, so needless to say, I think he’s “on the money” with his marketing and general business advance. Today’s post really hit home:

When everyone has access to the same tools (more…)

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