The present and future of post production business and technology | Philip Hodgetts

Archive for November 2018

In a rather interesting article on creative collaboration, Here Comes the Automation: How AI is Poised to Change Filmmaking, we get this quote:

“When a distinguished but elderly industry executive says that something is possible, he is almost certainly right. When he states that something is impossible, he is very probably wrong.” — Clarke’s  Law No. 1, slightly modified

It led me to think of how many of our creative tools in use every day were simply impossible a few years back. You don’t have to go back too far to be in a pre Internet era. Non-Linear Video Editing is less than 30 years old. A million dollar Da Vinci Resolve suite is now a free download from that Internet!

HD and 4K capable cameras on portable computers good enough to edit that with. (Speaking of which, check out LumaTouch for a look at what can be done on those iPhones and iPads carrying the camera.) Creative storytelling is more accessible than ever.

Our creative tools are in a constant state of evolution – a.k.a. change – and we’ve only just started realizing how “artificial intelligence” (i.e. machine learning based) tools are going to work their way into creative tools and workflows. This will likely fundamentally change the way we interact with creative tools, much the way non-linear editing of video on computers did 25 years ago.

Being open to change is essential, otherwise we risk being that “elderly industry executive” saying something was impossible, that others are doing every day!

I’ve certainly learnt to stop saying “that’s impossible” because it’s rarely true for very long.

Thanks to an introduction by a mutual friend, I had the opportunity to chat with Alex LoVerde of SyncOnSet, and it stuck me that the best technology is one driven by a direct, and often personal need. It also struck me how different two ostensibly similar “metadata companies” can be.

(more…)

November 2018
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