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Actors signing up for AI assisted Digital “after careers” as Deepfakes Flourish

With examples like James Earl Jones “signing over rights to” his Darth Vader voice to an artificial intelligence startup, and Bruce Willis selling rights to his “image/personea” to a Deepfake company so his digital twin can continue to perform (and earn income for his family), it seems there is a career for your digital likeness long after a normal acting career would be over.