Category: Monetizing
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‘ShapeShifter’: Are Short Films the Future of Advertising?
Any form of product placement or branded media that doesn’t constantly “interrupt” is an improvement in my book.
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McRibs and the Art of Artificial Scarcity
Ultimately economics tells us we can only sell scarcity, not abundance.
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The Terence and Philip Show Episode 14
Does the withdrawal of KCET spell the end PBS? And how do we fund programming in the future.
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Piracy Can Boost Book Sales Tremendously
The results are consistent with other print authors.
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Are Corporations back to funding creative endeavors?
A New York Times piece on how sneaker and drink companies are funding bands and other creative endeavors.
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Fallacy Debunking: Successful New Business Models are ‘Exceptions’
As it turns out the successes of the old music distribution models were the exceptions!
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When A Humor Site Understands the Implications of Abundance better than the “Experts”.
Concepts of abundance vs scarcity are fundamental to economics.
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iPhone apps now more popular than major TV shows
While in-App purchases yeild more revenue than Mobile Ads.
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Top 5 Ways to Fail at Crowdfunding
Funding through contributions is hard: don’t make it harder by pre-failing.H