The present and future of post production business and technology | Philip Hodgetts

Oct/10

23

When A Humor Site Understands the Implications of Abundance better than the “Experts”.

When A Humor Site Understands The Implications Of Abundance Better Than The ‘Experts’… http://tinyurl.com/2bn6zuv

Here’s the bottom line: you can only sell scarcity. Digital files are abundant: they can be replicated indefinitely at minimal to no cost. Yes, various attempts at creating a Forced ARTificial Scarcity or FARTS, but they only ever succeed short term.

The key point, raised at the beginning of the article, which is the point we’ve been trying (and most likely, failing) to make for years, is that this isn’t just about music and movies. Issues of abundance where there used to be scarcity is going to impact all sorts of industries, even beyond what many people expect.

If you are interested in how the next generation of creative endeavors will be funded both the Techdirt article and the original piece at Cracked.com  – 5 Reasons The Future Will Be Ruled By B.S. – are absolutely essential reading.

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