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Archive for October 30th, 2009
Oct/09
30
How will branded media replace advertising?
Comments off · Posted by Philip in Business & Marketing, Media Consumption
On last night’s Digital Production BuZZ, host Larry Jordan quizzed me on why I thought advertising was doomed and what would replace it. I’m including the 6 minute interview here because it extends the thinking in my previous post on What will replace advertising? from a couple of days ago.
Philip Hodgetts on how branded media will replace advertising.
Update: Larry Jordan continues the conversation with his post: Where Are All the Ad Dollars Going.
