The present and future of post production business and technology

AOL wants more “Content Object Creators”

AOL wants more “Content Object Creators” As if “Content Creators” wasn’t bad enough! More Demand Media style content!

“Unfortunately AOL makes the job sound like the person is essentially a content monkey, working on building “up to 40 content objects a day” by using “modules” and “programming supporting other high-value revenue sources.”

Apparently AOL think the Demand Media model of mass-produced content is the way to go. Except Demand expect video as well as rewritten articles.  What a horrible direction for our industry to be going. Even so, we must learn the lessons of efficiency of fade into irrelevance.