AOL wants more “Content Object Creators” http://bit.ly/bnDXZ3 As if “Content Creators” wasn’t bad enough! More Demand Media style content!
“Unfortunately AOL makes the job sound like the person is essentially a content monkey, working on building “up to 40 content objects a day” by using “modules” and “programming supporting other high-value revenue sources.”
Apparently AOL think the Demand Media model of mass-produced content is the way to go. Except Demand expect video as well as rewritten articles. What a horrible direction for our industry to be going. Even so, we must learn the lessons of efficiency of fade into irrelevance.