The present and future of post production business and technology | Philip Hodgetts

Archive for January 4th, 2011

There seems to be a constant panic among Final Cut Studio users that Apple is “going to abandon professional video” because it isn’t the first thing that Apple talks about at every press conference or event. But it shouldn’t be. Pro Apps are a relatively small – but highly profitable – division within Apple. True the focus is on iOS devices, which turns out to be a great thing for professional video because that’s likely where the next (and desperately needed by Final Cut Studio and Apple’s other QuickTime-based apps) version of QuickTime is coming from.

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January 2011
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