The present and future of post production business and technology | Philip Hodgetts

Archive for April 16th, 2011

As part of the Sneak Peek of Final Cut Pro X at the NAB 2011 Supermeet, Apple updated their user stats to 2 million customs (with 94% satisfaction).

Now, my understanding is (with help from Oliver Peters) that this number includes Final Cut Express and the early individual sales of DVD Studio Pro and Motion. Some customers will be included having paid only $199, while others will have paid the $995 purchase price and one or more upgrades. For a customer who purchased FCP 1 for $995 and paid for every upgrade, then that customer has invested, over the 12 years since NAB 1999, around $3750.

But balance that with those who bought educational pricing, and other discounted opportunities plus those low priced buy-ins and I’ll assign an average income per user of $1000.  I think that’s conservative but the data to make a more accurate assessment isn’t available to me. (If you have it philip @ without the spaces.) Besides, it makes the numbers easy to work with.

So, 2 million customers with an average revenue per customer of $1000 (over 12 years) and that gives a gross revenue of $2 billion dollars or roughly $168 million in revenue per year.


Preparing for Final Cut Pro X My first (and only??) FCP X seminar. Get in quickly because it’s filling very fast.

Because it’s before Final Cut Pro X ships, I’ll be drawing from my last year of fairly accurate researching and writing about Final Cut Pro X and merging it with the recent preview to give you the best preparation for the upcoming release.

While you’re there, check out the rest of the other upcoming Final Cut Pro X webinars at Final Cut Pro X Webinar Central.

Working with Effects Inside Final Cut Pro X
Presented by Kevin McAuliffe

Media Management Inside Final Cut Pro X
Presented by Brent Altomare

Color Correcting Inside Final Cut Pro X
Presented by Ben Brownlee

Terence and Philip examine the FCP X preview. Episode 25 of the Terence and Philip Show.

In this Episode – recorded while Philip was still in Las Vegas before the show ended – Terence and Philip share their thoughts on the preview of Final Cut Pro X. The good, the bad and the questions.

April 2011
« Mar   May »