The present and future of post production business and technology | Philip Hodgetts

Archive for July 5th, 2011

Episode 31: Is Branded Media the future of Production Finance? http://tinyurl.com/6447cvh A new episode of The Terence and Philip Show.

Sponsored movies of the 70’s and 80’s were the precursor to Branded Entertainment, and it’s a major way of getting funded today. But is it the future?  Terence and Philip discuss examples and why it might be more successful.

Over the last year I’ve managed to have some valuable insight on the direction Apple has been, and is, going with what became Final Cut Pro X, but of late the timing – June 21 – has got me thinking. One of the things that has bugged me is that Final Cut Pro X seems like it’s only most of a story. That there are still “other shoes to drop”. Since I don’t know how to quit when I’m “ahead” on the forward looking insight, here’s some more.

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July 2011
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