The present and future of post production business and technology | Philip Hodgetts

Archive for June 2011

Artifician Intelligence tool analyzes Bible for authors

As well as the work done on Bible analysis, which turns out to be about 90% congruent with the work of scholars over recent centuries, it also has uses for:

Research of this kind has potential applications for law enforcement, allowing authorities to catch imposters or to match anonymous texts with possible authors by identifying linguistic tics. Because the analysis can also help identify gender and age, it might also allow advertisers to better target customers.

The new software might be used to investigate Shakespeare’s plays and settle lingering questions of authorship or co-authorship, mused Graeme Hirst, a professor of computational linguistics at the University of Toronto. Or it could be applied to modern texts: “It would be interesting to see if in more cases we can tease apart who wrote what,” Hirst said.

The algorithm might also lead to the creation of a style checker for documents prepared by multiple authors or committees, helping iron out awkward style variations and creating a uniform text, Hirst suggested.

Anything that enhances the computer’s ability to understand and interpret in human ways is interesting to me, in the context of Assisted Editing – taking the boring out of post.

Guess who has the first Final Cut Pro X book for sale in Amazon?

The story of how the book was written so quickly is here.

In my email in-box this morning I received an email thanking me for supporting the online petition “Final Cut Pro X is Not a Professional Application”.

I did not sign this petition.

I do not support the goals of this petition.

Clearly this petition is bogus. Of those who’s name appears on it, how many are bogus like mine?

Apparently Petitions Online has no verification so you can just add any old names.

This is completely bogus and should be ignored.

If you want to make a difference, send feedback to Apple via the Application menu item in either Final Cut Pro 7 or Final Cut Pro X – both point to the feedback page at

If you have an Inside Sales Rep working inside Apple let them know.

And if you’re really unhappy with Final Cut Pro X, ask for a refund. Officially they don’t give them for the App Store purchases but I know many have received a refund.

What did UPS just deliver? The very 1st copies of my new FCP X metadata book, Conquering the metadata foundations of Final Cut Pro X. Amazon shortly. PDF is $4.95 under the Books menu above!




Show me the (meta) data

Show me the (meta) data

Given that Final Cut Pro X is so heavily built on metadata, I thought this article was relevant. Although Godin is talking about the metadata we leave behind as we work or play across the Internet (and our purchase history), it helps with the understanding of what metadata is, in a broader sense.

In any case the conclusion is very relevant:

Data about data is more important than ever, and being on the side of the person creating that data is a smart place to be.



LAFCPUG Meeting June 28th

LAFCPUG Meeting June 28th – Philip Hodgetts on Metadata and Media Management, Michael Wohl on Editing and…Larry Jordan on Color Correction and Effects. Plus we will answer all your questions and listen to all your concerns. Know before you download.

You will need to register for this one.

RT @planetMitch: Philip Hodgetts live conversation – the good, bad, and future of FCPX – pod #hdslrchat #togs

Philip answers Terry’s Final Cut Pro X questions. Episode 30 of the Terence and Philip Show.

Maybe this should be Episode 3X!

Philip had one week’s early access to Final Cut Pro X and answers Terry’s questions in this 30th episode of The Terence and Philip Show.

Philip’s book, Conquering the metadata foundations of Final Cut Pro X is now available.

Many, many thanks to Isai Espinoza for editing the show again and making us sound smart, particularly on this show!! Thanks Isai, awesome job.

When Apple teased us with a Sneak Peek we knew that there had to be more to Final Cut Pro X than they showed. There certainly is and these features are great. Here’s the run down of the key new features that were not seen during the Sneak Peek, but deserve to be known.


Since Apple’s Sneak Peek of Final Cut Pro X, the questions have been flying around the Internet. Well, here’s concise answers to those questions – as many as I could find, so settle in and learn what’s new and what’s not there yet.

UPDATE: Apple have released their own FAQ


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June 2011
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