Second Screen Visionaries: 5 Ways Mobile Is Changing TV-Watching http://t.co/AacKJgKY
Last July, about a year and a half later, Rapid TV News reported on a white paper by British technology research company Mobile Interactive Group, which updated that number for the US and UK. It had “40% of mobile users saying that they are most likely to be multi-tasking using their phone while watching the TV.†(Some estimate that number nearly doubles when you look at the 18-24 demographic.)