Categories
Assisted Editing Item of Interest

Project Xto7 has been accepted into the App Store

Project Xto7 has been accepted into the App Store as Xto7 for Final Cut Pro (a clearer name). Our first App Store App of many I expect.

The subscript 2 was just too much for the app store – no provision to include it in the name, so we did a rethink. Smooth sailing into the store – approved in less than a week.

And there it is. Doesn’t show by search yet, but here’s the direct link:

Mac App Store – Xto7 for Final Cut Pro: http://itunes.apple.com/us/app/xto7-for-final-cut-pro/id487899517?ls=1&mt=12

Categories
Item of Interest The Business of Production

What is the future of the post house?

What is the future of the post house? Episode 39 of The Ternece and Philip Show. http://t.co/dXUREMzz

Starting with an article “Hollywood & the Job Crisis” that leads to be a discussion about constantly changing business model. Right now the model seems to be “how low can you go” which is ultimately self defeating. Where do you go from here? Talent and desire are what will sell. How did post houses get to this, and what will the future hold? What is your Unique Selling Proposition?