The present and future of post production business and technology | Philip Hodgetts

Archive for February 5th, 2013

A record average viewership via traditional TV Network and Cable distribution of 108.7 million (and many more who only saw part of the game) vs Internet distribution of a record 3 million, up from 2.1 million last year (and a total of 10 million who saw some of the game via Internet distribution, according to Yahoo News.

Depending on what you want you could spin this as “Internet Distribution increases 43% year on year”; or perhaps “Internet distribution was less than 3% of the traditional TV audience”. Both are factually true. The traditional method was down slightly (ranking as only the third most watched game) but very healthy.

Of course, this type of real-time, grand sporting event is exactly what the traditional TV and cable channels do very, very well and I believe will continue to do very well, long into the future. It may be all they’re left with, but – at least in my lifetime – I don’t expect an “Internet distribution only” Superbowl.

When you talk about movies, comedy, drama, and that type of TV fare, then Internet distribution isn’t quite so far “out there”

After Terry Curren’s round up of last year’s Hollywood Post Alliance Retreat I decided I should attend this year. While I was working on marketing for Lumberjack – our real time location logging tool – I got an email from the HPA offering spaces in the demo room during the retreat. It was immediately obvious that this was the time and place to reveal what we’ve been working for the last 8-9 months.

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Netflix’s new show House of Cards represents a $100 million investment: is it even possible that they can make that pay? The Atlantic has a terrific article The Economics of Netflix’s $100 Million New Show which considers the economics behind the program and reveals another interesting tidbit. (more…)

February 2013
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