Archive for July 2nd, 2013
Jul/13
2
Preselling a popular series to fans first?
2 Comments · Posted by Philip in Business & Marketing, The Business of Production
House of Cards spurred a lot of binge viewing. Gary Delfiner is one who binged and thinks there might be an opportunity for additional revenue to producers by preselling a popular series to the most ardent fans first. Give them early access before the “free” (or no additional payment) version some weeks later.
