The present and future of post production business and technology | Philip Hodgetts

Archive for August 2013

I know, we don’t release anything new for the longest time (although a lot of updates) and then we do two apps with only a week in between. Both Producer’s Best Friend and Change List X have been in development for quite some time, reaching the point where we think they were ready for release.

Industry standard Change Lists for updating Post Audio or VFX  of changes in the “final” edit.

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Intelligent Assistance tackles reporting problems for Final Cut Pro X: announces Producer’s Best Friend

Every Report you need from Final Cut Pro X, in a formatted spreadsheet with no EDL or copy and paste!

Burbank CA Aug 28, 2013: Intelligent Assistance announces the Producer’s Best Friend, a utility application to extract an Excel spreadsheet report about the video clips, audio clips, titles, filters, transitions and markers you’ve used in Final Cut Pro X.

“The alternative is a complex dance of copy/paste of individual clip names and timecode in and out points,” says Intelligent Assistance CEO Philip Hodgetts. “Instead, of hours or days, the entire process is done in seconds.”

Producer’s Best Friend reports on Clips in an Event, Compound Clip or Project. The report includes a Summary Sheet, and individual sheets for Clips, Roles and Subroles, Markers, Keywords, Video Effects, Audio Effects and Transitions.

Hodgetts continues “Producer’s Best Friend can generate music use reports –  as well as Video and Audio Effects, Roles and Subroles, Transitions and Markers – directly to a fully formatted Excel spreadsheet, without the convoluted use of an EDL or copy/paste techniques.”

For just $99.99 Producer’s Best Friend extracts all the information from an XML export of your Events, Compound Clips or Projects and formats it in an Excel spreadsheet in seconds. There is more information available at http://assistedediting.com/ProducersBestFriend/ along with a short demo video.

For reports from Final Cut Pro 7 and Premiere Pro CS 6 and later, Intelligent Assistance has Sequence Clip Reporter.

Yet another study shows no evidence of harm from illegal downloading, aka unauthorized distribution.

The illegal downloading of films has little effect on box office revenue, and industry estimates of its losses are exaggerated, a study has found.

However, the analysis also found that the national broadband network would encourage digital piracy.

We are still waiting for a peer reviewed study that shows any harm. Waiting, waiting, waiting. (Yes the MPAA/RIAA publish “results” but when you examine the details, their is no support for the MPAA/RIAA position. In other words they publish completely bogus results.)

I totally support every company’s right to go after those distributing their content by unauthorized means, but they must do it within the law. Unfortunately Lynda.com has hired a shell company “IP Arrow” to handle their takedowns, and that company is doing Lynda a great disservice by issuing bogus DMCA takedowns. (This is illegal but never prosecuted.)

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I’m working on a side project for my friend Cirina Catania who’s trying to get a series running called After Action Stories about what happens to servicemen once they return from service. The pilot stories have revolved around Furnishing Hope that we shot back in May. One interview edit has been on hold until we were able to shoot some B-roll of Furnishing Hope in action. (They transform an empty apartment or house into a home in 3 hours.)

For the first time ever in my life there was more b-roll than I could use. Between us, Cirina and I captured over 320 video shots and hundreds of stills. The footage spoke to me and called me to put it together into something that Furnishing Hope could use to attract sponsors. Then something odd happened.

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A new Terence and Philip Show, where Terrence and Philip talk about the Adobe Creative Cloud.

According to Time Warner CEO Jeff Bewkes, Game of Thrones being the most pirated is better than an Emmy.

Yes, in response to a question about whether the network kinda-sorta regards the extensive theft of HBO’s flagship show, Game of Thrones, as a compliment, Bewkes said, “I have to admit it, I think you’re right.” The much-discussed fantasy series is HBO’s most popular, and “if you go to people who are watching it without subs, it’s a tremendous word-of-mouth thing,” the exec told investors. “We’ve been dealing with this for 20, 30 years—people sharing subs, running wires down the backs of apartment buildings. Our experience is that it leads to more paying subs. I think you’re right that Game of Thrones is the most pirated show in the world,” he said. “That’s better than an Emmy.”

 

Press release from my day job. For you Premiere Pro users.

Intelligent Assistance, announces major update to popular report generation tool, allowing producers to interface with Adobe’s Premier Pro CC and instantly produce deliverables in the form of reports such as music cue sheets, stock footage reports, text generator reports, narration reports, sequence markers, etc.

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Aug/13

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Final Cut Pro X is faster!

From my personal use of Final Cut Pro X I’ve felt it was faster and more fluid: that editing had become fun again. I loved Media 100 in my early NLE days. It was fluid and fast but very limited, so when Final Cut Pro 1 was in beta I jumped to it for the power. Fortunately I’m a smart guy and the complexity never really bothered me, but I didn’t feel like Final Cut Pro 1-7 was particularly fluid.

As I’ve travelled and spoken at various groups, person after person has come up to me and say some variation of:

“Final Cut Pro X took me (a longish time) to adapt, but now I’ve got to understand it, I’ve never edited faster”.

The specific words change, but the sentiment does not. And apparently I’m not the only one.I’ve collected snippets that I come across over the last year where people comment on their move to Final Cut Pro X that there has to be something to it. I present them with minimal editorial comment. For these people, Final Cut Pro x is faster.

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The Wall Street Journal reports that NBC are going to focus on “live” and “event focused” broadcasts, which is reasonable since that’s pretty much all they have left!

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August 2013
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