New IntelligentAssistance.com Website

We just published a new version of the IntelligentAssistance.com. It was time! Each of our host apps – Final Cut Pro X, Premiere Pro CC and Final Cut Pro 7 – has their own tab on the home page, and customized app pages.

While I expect computers to take on more and more of the pre-editing functions, we’re losing the Assisted Editing branding. It made sense when we first used it. Back then we had books, training products, The Digital Production BuZZ as well as the software.

The BuZZ went to Larry Jordan, we discontinued our training products and the books rightly came here to my personal site.

So, Intelligent Assistance Software, Inc makes metadata based workflow tools for Final Cut Pro X, Premiere Pro CC and Final Cut Pro 7. That’s all we do. As a company.

Greg and I are also behind LumberjackSystem.com, of course.

Both this new site and LumberjackSystem.com are built using Adobe Muse, which I really like for this type of sales brochure website. In both sites, store functions are outside the Muse site.

Apple slowly moves into original programming

While Apple’s Eddy Cue says they’re not interested in original programming, that’s not 100% true. Cue said that Apple was only interested in the content space when the projects are tied to its existing products.

That makes sense as a lot of the original programming has been music oriented, like Apple Music Festival and Car Pool Karaoke being used to promote Apple Music.

But it does not explain Planet of the Apps! I think Apple will be interested in original programming as soon as its seen to be strategically valuable. It’s a topic I’ve written on before in an article from December 2009.

What if Apple or Google simply bypassed Networks and Studios? which does some rough financial calculations which show that Apple could fund as much TV Show and Movie production as they want!

I’m also not the only one who thinks there will be more Apple original programming in the future:

From Variety: Apple Eyes Move Into Original Programming

Fast Company (as part of a bigger piece) suggest Apple is covertly pursuing original television programming deals.

And in yesterday’s Q3 Earnings Report Apple CEO Tim Cook said that we have to think about the Apple TV (current generation with tvOS) in a different way.

Cook: The introduction of the Apple TV and tvOS last October and the subsequent OS releases, what’s coming out this fall… think of that as sort of building the foundation for what we believe can be a broader business over time. I don’t want to be more precise than that, but you shouldn’t look at what’s there today and think: “we’ve done what we want to do.” We’ve built a foundation that we can do something bigger off of.

Given that Apple are slowly repositioning themselves to rely more on services revenue, and Apple TV is a foundation… Let the speculation begin.

Two companies: $8 billion of production

It’s hard to imaging but between them Amazon and Netflix plan on spending $8 billion on original content in 2016.

Amazon is expected to spend $2 billion, subsidized by Prime subscribers

Netflix’s subscribers will finance $6 billion in original programming.

Combined that would be 60 movies with a $100 million budget each. (Typically 400-500 movies are released by studios every year.)

Or 3000 ‘hour’ television episodes assuming a $2 million an episode budget. (Some would be higher, some lower). At 23 episodes a season, that’s one season for 130 different shows.