We just published a new version of the IntelligentAssistance.com. It was time! Each of our host apps – Final Cut Pro X, Premiere Pro CC and Final Cut Pro 7 – has their own tab on the home page, and customized app pages.
While I expect computers to take on more and more of the pre-editing functions, we’re losing the Assisted Editing branding. It made sense when we first used it. Back then we had books, training products, The Digital Production BuZZ as well as the software.
The BuZZ went to Larry Jordan, we discontinued our training products and the books rightly came here to my personal site.
So, Intelligent Assistance Software, Inc makes metadata based workflow tools for Final Cut Pro X, Premiere Pro CC and Final Cut Pro 7. That’s all we do. As a company.
Greg and I are also behind LumberjackSystem.com, of course.
Both this new site and LumberjackSystem.com are built using Adobe Muse, which I really like for this type of sales brochure website. In both sites, store functions are outside the Muse site.
While Apple’s Eddy Cue says they’re not interested in original programming, that’s not 100% true. Cue said that Apple was only interested in the content space when the projects are tied to its existing products.
But it does not explain Planet of the Apps! I think Apple will be interested in original programming as soon as its seen to be strategically valuable. It’s a topic I’ve written on before in an article from December 2009.
And in yesterday’s Q3 Earnings Report Apple CEO Tim Cook said that we have to think about the Apple TV (current generation with tvOS) in a different way.
Cook: The introduction of the Apple TV and tvOS last October and the subsequent OS releases, what’s coming out this fall… think of that as sort of building the foundation for what we believe can be a broader business over time. I don’t want to be more precise than that, but you shouldn’t look at what’s there today and think: “we’ve done what we want to do.” We’ve built a foundation that we can do something bigger off of.
Given that Apple are slowly repositioning themselves to rely more on services revenue, and Apple TV is a foundation… Let the speculation begin.
Avid Media Composer has always been great at tracking metadata. Without accurate timecode, Media Composer would have never become established. Over the years Avid have continued to add metadata support to the app.
All of the cataloging and indexing process will be carried out by means of an autometadata software developed by the Corporación itself, which will enable the use of metadata provided by OBS and those selected by TVE’s documentary makers.
I’d love to know more about what the “Corporation” has done. Maybe we can set up a meeting for October when we’ll be back in Barcelona!
Google today launched a new API to help parse natural language. An API is an Application Programming Interface, that developers can use to send data to, and get a response back. Natural Language Parsing is used to understand language that is available in computer-readable form (text). Google’s API joins an increasingly long list of very smart APIs that will understand language, recognize images and much more.
Metadata is one of the most useful tools we have, if we have the tools to use it! Aside from the obvious problems when no metadata is gathered during the shoot, or insufficient metadata is gathered, other issues arise because there are not always tools in the production chain that use the metadata that has been gathered!