LWPG with Steve Martin

Steve Martin is the creative force behind Ripple Training and has been using and teaching Final Cut Pro since 1999. Since Final Cut Pro’s introduction, he has introduced thousands of people to Final Cut Pro through his classes, workshops and training products. He has consulted and/or trained for Apple, Adobe, Disney, Canon, Walmart and other companies.  He is also a writer, producer and avid photographer. We caught up with Steve for lunch at the 2016 Final Cut Pro X Creative Summit on October 31st.

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Apple going into original programming? Who’d have thought?

The Wall Street Journal (firewalled but details available here) reports that Apple is planning to join its competitors in original programming.

The shows Apple is considering would likely be comparable to critically acclaimed programs like “Westworld” on Time Warner Inc.’s HBO or “Stranger Things” on Netflix.

I would say the move was inevitable, and predicted it seven years ago in Dec 2009. More from the WSJ”

Nonetheless, the entry of the world’s most valuable company into original television and films could be a transformative moment for Hollywood and mark a significant turn in strategy for Apple as it starts to become more of a media company, rather than just a distributor of other companies’ media.

Zach Arnold’s 5X Challenge

Just over five years ago, I challenged myself to drop my blood pressure without medication, largely to prove a point to a doctor I’ve never been back to! Since then I’ve been able to recover my physical strength and fitness, so I would encourage everyone to make some effort this year to not sit still at our desks!

Zach Arnold – of Fitness in Post fame – has put together Optimize Yourself, a new program that he promises will give you 5x the energy, productivity and creativity. Even if you don’t join the Optimize Yourself program, do something to improve your fitness this year.

5x-challenge