Steve Martin is the creative force behind Ripple Training and has been using and teaching Final Cut Pro since 1999. Since Final Cut Pro’s introduction, he has introduced thousands of people to Final Cut Pro through his classes, workshops and training products. He has consulted and/or trained for Apple, Adobe, Disney, Canon, Walmart and other companies. He is also a writer, producer and avid photographer. We caught up with Steve for lunch at the 2016 Final Cut Pro X Creative Summit on October 31st.
With Lumberjack System we don’t focus enough on Story Mode. Of late Transcript mode and Magic Keywords have taken the main focus, and of course the primary real-time logging and pre-editing tools are well known by now.
But Story Mode is ultimately move valuable if the project continues more than a one or two day shoot. Story mode lets us send Lumberjack logged Final Cut Pro X Events or Libraries back to the Lumberyard app to create string-outs from all the footage.
This recently became very valuable for a recent project: extracting the conversations on Final Cut Pro X from nearly 20 episodes of Lunch with Philip and Greg for an upcoming documentary.
Nonetheless, the entry of the world’s most valuable company into original television and films could be a transformative moment for Hollywood and mark a significant turn in strategy for Apple as it starts to become more of a media company, rather than just a distributor of other companies’ media.
Just over five years ago, I challenged myself to drop my blood pressure without medication, largely to prove a point to a doctor I’ve never been back to! Since then I’ve been able to recover my physical strength and fitness, so I would encourage everyone to make some effort this year to not sit still at our desks!
Zach Arnold – of Fitness in Post fame – has put together Optimize Yourself, a new program that he promises will give you 5x the energy, productivity and creativity. Even if you don’t join the Optimize Yourself program, do something to improve your fitness this year.
2016 was a year of consolidation and growth for Greg and I: citizenship, green card, artificial intelligence and a house and yard dominated the year. 2017 looks like being another interesting and exciting year.