When Frame.io introduced Camera to Cloud I thought it was brilliant, but the level of technology that was required to implement it, led me to think that it was only for the “high end” of production, an area out of my experience. While often lucrative, that’s a fairly finite market, and I doubted C2C would ever be something I’d use. The (mis)belief that they were addressing a fairly limited market led to a little surprise with the Adobe valuation.