Can Twitter predict the success of a movie?

Can Twitter predict the success of a movie? http://bit.ly/blPtoA Probably only major releases, rather than indie films.

Analyzing data is always interesting. While it seems that this algorithm can predict the success of a movie it would seem that:

a) The prediction of success happens way too late in the process to make any real difference; and

b) It seems to only work with big-name “tent-pole” movies – the ‘blockbusters’.

So, while it’s interesting, I don’t see how it’s relevant except as an indicator of what can be derived from large pools of data, and that interests me.

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