The present and future of post production business and technology | Philip Hodgetts

Archive for November 8th, 2010

Nielsen – Small Minority Of Viewers Watching True HD http://tinyurl.com/3xghhq6

Nielsen are not saying – as you might think from their headline – that only 13% of those with an HD set are watching HD, but overall the number of views in HD is still only 13%.

Only 13 percent of total day viewing on cable and 19 percent of viewing on broadcast television is “true HD” viewing, the audience measurement company said. That means, despite the billions of dollars that was spent buying HD sets, more than 80 percent of television viewing is still a standard definition experience.

The short article then goes on to explain the reasons why the time viewing HD is so low compared to total viewing.

November 2010
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