The present and future of post production business and technology | Philip Hodgetts

Archive for May 20th, 2011

Hype – HTML 5 Authoring tool. http://tumultco.com/hype/

New offering in the HTML 5 Authoring space – Hype.  Odd name but let’s get over that and hope it’s really “Substance”!

Using Hype, you can create beautiful HTML5 web content. Animations and interactive content made with Hype work on desktops, smartphones and iPads. No coding required.

I have no experience with this, but point to it as a stepping stone to wider adoption of HTML 5.

Here’s a question.  If you enter a new business into a crowded market, would you design it to be as similar to the existing competition, or would you design something different that differentiates itself in the marketplace?

Growing up in Australia in the 1960’s thru to 90’s on Saturday afternoon the average Sydneysider – the biggest city in Australia – could choose from five networks: 3 commercial (7, 9 and 10) and two Government – ABC (think PBS but Govt funded) and SBS (for multicultural entertainment). Typically two of the commercial networks and both ABC and SBS would have some sort of sport. (Soccer on SBS was very “multicultural” at the time!)

The ratings winner was the 10 network because they programmed something that wasn’t sport! Although sports were, and are, very popular, the aggregate non-sport market was bigger!

Although Media Composer wasn’t the first non-linear editing software, it was the first to capture the popular imagination of the industry. It’s interface was very comfortable for editors familiar with both Moviola and tape-based offline editing. That was probably exactly the right thing to do at the time.

At the time.

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May 2011
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