The present and future of post production business and technology

Conquering the metadata foundations of Final Cut Pro XIf youâ€™ve been using Final Cut Pro for awhile the idea of metadata may have slipped past you. Plenty of other software like Aperture, Premiere Pro, and even Final Cut Server, use metadata extensively, but Final Cut Pro 7 and earlier? Not so much. Thatâ€™s going to changeâ€¦ Final Cut Pro X is not just a complete rewrite â€“ itâ€™s a rethink of how modern non-linear editing software meets the needs of editors. And part of that rethinking is relying heavily on metadata as a foundation for organizing media in Final Cut Pro X. (And hereâ€™s my blog post explaining why.) Learn how Final Cut Pro Xâ€™s metadata is used for: Keyword Collections and Smart Collections instead of static bins Range-based keywords instead of subclips Filtering instead of the find dialog reversible Renaming of Clips instead of destructively renaming files to match clip names This book was written to help you get up to speed quickly. It briefly takes you through the benefits of metadata (and how youâ€™ve already been using it without realizing!) before focussing on the practical uses of metadata in Final Cut Pro X. Learn how to: use Source media metadata (date, reel, media type etc.) useu0026hellip;
The HD Survival HandbookUpdated for 2009-2010: Completely revised. New cameras added and obsolete cameras removed; updated capture options for Final Cut Pro and Media Composer; Full support for Media Composer added; and new Blu-ray distribution options. Up-to-date for Final Cut Pro 7 and Media Composer 3.5. Learn: essential background information formats and cameras media and storage issues capturing and monitoring HD workflows (including 24P) web, Blu-ray, data and SD video distribution The HD Survival Handbook was written to answer the myriad of questions that arise when a video professional moves from working in the Standard Definition world up to the more complex world of High Definition. From essential background information a video professional is expected to know, to summaries of the latest gear that would take you hours of research on the web, this handbook has it covered. The HD workflows area will help you avoid the pitfalls that have trapped so many others and be ready to meet your customersâ€™ demand for HD. As you transition to HD, youâ€™ll find the HD Survival Handbook a valuable guide and reference to the technologies in use so you can make intelligent decisions for your needs. It also serves as a guide to workflows inu0026hellip;
The New NowThis book is about weathering the current changed circumstances â€“ not merely surviving, but thriving and growing. There are 150 pages jam-packed with practical advice, ideas and inspiration for growing your business today. If youâ€™ve been paying attention to your business lately, youâ€™ll know customers think cheaper equipment should lead to cheaper production. Thereâ€™s a â€œkid in a basementâ€ underbidding at every turn and many traditional sources of production revenue are simply drying up. These trends were happening, but the advent of an economic downturn has accelerated the changes, while the Internet has radically changed communication and brought us powerful new tools for communicating with new and current customers. This is the New Now â€“ the new business reality â€“ with new opportunities and new ways of growing your business, whether the economic conditions. Get used to living in a world where change is the new constant where most of the rules of engagement in business, with customers and the wider world are constantly changing. If youâ€™ve stayed in the production or postproduction business for more than a few years, youâ€™ve already weathered significant change. Packed withÂ practical advice,Â ideas,Â inspiration Sample pages: Contents and Introduction Reviews: KenStone.net filmmakingcentral.com Customer comments: â€œPhilip Hodgettsu0026hellip;

Day: January 6, 2012

Apps Are Media

Apps as the future of media? Well, part of it, yes.

January 6, 2012

The present and future of post production business and technology

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