The present and future of post production business and technology | Philip Hodgetts

Archive for April 2012

After way too long, I needed to go to a dentist and followed a recommendation from a friend to go to Garo Adomian, D.D.S. on Alameda Ave in Burbank. The three lessons in marketing we can all be reminded of are: respect, communication and delight! (more…)

Jimmy Wales to Hollywood: You’re Doomed (And Not Because of Piracy)

Now anyone who predicts the imminent doom of “Hollywood” is probably going to be wrong, but that doesn’t mean the long term trend isn’t in that direction. (more…)

Paramount Thinks That Louis CK Making $1 Million In 12 Days Means He’s Not Monetizing

It must be the day for delusional old media executives but this one is completely nutso. (more…)

Former NBC Entertainment Chief Discovers Watching TV With Commercials Really Sucks! So out of touch it’s unbelievable.

I’ve long hated commercials and want a reasonably priced alternative. By reasonably priced I mean that the price I pay is about the same as the revenue from advertising (25-65c per person per program) not the usurious prices through available outlets.

After watching earlier seasons of The Walking Dead on Netflix, iTunes and recorded on his DVR he caught up and watched an episode live and had this reaction:

“We watched that live,” he said. “It was not nearly as good. The commercials broke the tension. We had watched the other episodes with blankets over our heads. I hate to say this to the AMC executives and everybody else in the business, but I will never watch ‘Walking Dead’ live again.”

So, when you’re running the entertainment business for an ad supported broadcast network, ads are just fine! But when you’re a viewer, they’re not?

As expected my Monday morning on-the-record briefing with Apple’s Pro Apps team was very similar to Larry Jordan’s the day before. Larry covered the bulk of the content well on his blog post about it, so I don’t feel the need to go over the same data again.

I note Larry’s request for the retention of In and Out points, and that’s certainly desirable. I “banged the drum” (strongly) for selective copy/paste of attributes and was also told the same “the announced features aren’t the only ones we’ll release” response. FWIW, I think FCP X will use a selective copy approach, since you can already select (highlight) just one group of attributes. My interest in the Solar Odyssey project also had me putting in a pitch for sharing an Event to multiple editors working on their own Projects. All we can do is suggest priorities.

But what really stuck out were two data points mentioned in the briefing that Larry didn’t comment on.

There are now more Final Cut Pro X installs than Final Cut Pro 7 installs.




NAB 2012: Where I’ll be.

If we’re in the same place at the same time, come say hello. (more…)

Why Do Copyright Industry Profits Get To Be The Yardstick For Civil Liberties? That’s a damned good question!

Cutting to the core (after an excellent intro and postal analogy):

If the copyright industry can’t sell their products in the face of sustained civil liberties, they get to go out of business or sell something else instead. Mustard, perhaps.


There are, in fact, two things that excite me greatly about Adobe’s CS6 Production Premium: temporal XML metadata, and time associated metadata (which Adobe calls “disassociated metadata”). Together they are an exciting combination that has sent my head spinning with possibilities. (more…)

Perusing the Final Cut Pro X In Action stories I had two observations: as others have noticed no mention of Mac Pros, and that Leverage has a $1.8 million budget. Only the second has anything to do with metadata! (more…)



Final Cut Pro X in action

Final Cut Pro X in action. A new series of three large post houses or shows that have moved to Final Cut Pro X.

The one that I like is the story of Electric Entertainment use of Sync-N-Link X on Season 5 of Leverage! We accelerated development so that the important step of batch processing dual system dailies was available for Electric Entertainment and the Leverage Season 5 workflow. (more…)

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April 2012
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