The present and future of post production business and technology | Philip Hodgetts

May/13

17

Banish bad video: think like an audience

Over at Video Insider  challenges people to not make these two fatal mistakes in brand-focues video: Are You STILL Making These Fatal Video Content Mistakes?

Specifically starting with a brand focused beginning – “I’m going to tell you about….” or faking it instead of making something real.

In other words, think like an audience, not like the marketer. If the video isn’t interesting to the audience it won’t be watched.

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