The present and future of post production business and technology | Philip Hodgetts

Archive for September 2013

Sep/13

15

Marketing Lessons from IBC

When you are designing your marketing messaging, you need to clearly communicate the benefit (or even the service/product you’re providing) to those who have no idea what you do. In light of what I’ve observed on the exhibition floor at IBC, I may even need to reconsider our own “Taking the boring out of post” slogan as not being clear enough.
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Lumberjack and Producer’s Best Friend at BOSCPUG  fcp.co/final-cut-pro/…

 

As part of their October 2013 Creative Cloud updates Adobe have released Prelude LiveLogger, an extension to the Prelude family of metadata entry tools, for real-time on location logging. Like us, Adobe realized that there are situations where there is simply no time to log between the shoot, and the need to edit. Adobe offers the example of a football match where plays are tagged in real time during the game, and a highlight real pulled from Prelude moments after the shoot.

Our need was to log, shoot and edit as we undertook the Solar Odyssey, realizing that the only way to allow time for sleep was to log as we shoot.

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Sep/13

8

Adobe updates Creative Cloud

If you read the Internet you’ll no doubt be aware that Adobe just announced updates to Creative Cloud’s video applications that they will be previewing at IBC. I had the privilege of previewing these updates a little while ago, and I have to say I’m impressed. I’m particularly impressed with Prelude LiveLogger, which gets its own blog post.

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What is metadata. Well, largely it depends on where you are in the production-to-distribution pipeline. We use metadata to solve problems in production, asset management and distribution. Let’s consider each of these problem and how it was solved before the digital era, and where metadata fits into the modern workflow.

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Sep/13

6

The Terence and Philip Show Episode 60

Terence and Philip mainly focus on the cost of producing movies, but there are lots of tangents in between.

September 2013
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