One of the most interesting NAB announcements was the addition of some 70 additional editorial tools to DaVinci Resolve 11. This makes Resolve a very competent on-set DIT tool, a full featured NLE, and a world-class finishing tool. Mostly for FREE. What is interesting here is how this is likely to play out in the long term.
It always seems that NAB is about the nights when the social activities start. Sure, NAB is an important professional event, but if I’m honest my primary motivation is to see friends I only see at NAB. Because I tend to research industry trends continually through the year and because I’m still on many people’s announcement lists from my BuZZ days, it’s only the surprise announcements that are new to me.
This year I’ll be at the FCPWORKS demo room at the Wynn with some new features for Lumberjack System and our workflow apps. Other than that I’ll be on the show floor Wednesday and at some social engagements during the week.
This week Adobe announced the next version of their Creative Cloud video apps with a solid feature release that should alleviate concern that the pace of change would reduce under the subscription model. It seems – with 1.8 million subscribers – that subscription is working for Adobe and their customers. Adobe detail the improvements to Premiere Pro on their blog, but I want to focus on another part of their announcements.