The present and future of post production business and technology | Philip Hodgetts

Archive for June 22nd, 2016

Patently Apple reports Apple have filed for Trademarks for: ‘Mac – Works with iMovie’, ‘Mac – Works with Final Cut Pro X’ & Combo of Both.

This certainly isn’t the first time Apple have filed for “Works with” Trademarks, and that’s what makes it interesting. Previously these type of trademarks have been for Apple Ecosystems, like iPhone, iOS, iPad, CarPlay, AirPrint, et al.

While I have no idea what it might mean – developers have no clues yet – it is interesting that iMovie and Final Cut Pro X are being considered as part of a larger ecosystem. For those who don’t know, these days iMovie is a version of Final Cut Pro X with a simplified interface.

June 2016
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