I recently commented on the importance of metadata for rights management during distribution. While cleaning my email inbox I revisited a story from late last year, on how over-the-top content providers (generally niche) can use metadata from social media and other sources to help grow their audiences.
Apple has reportedly purchased machine learning company Turi. The expectation is that they will use it to improve other Apple products, most likely Siri. But what is machine learning and how does it fit with the algorithms I’ve been talking about lately.
A couple of recent articles have pointed to Artificial Intelligence writing, or contributing to, a screenplay. A narrative script. I find this fascinating, even though my own area of interest in applied AI is in non-scripted.
There is no doubt that computer algorithms – up to true AI – will be involved in productions future. Smart people will work out how to master it.
Stephen Galloway writes at The Hollywood Reporter:
The majors are still the first port of call for any significant project; they still have an unparalleled ability to get that project developed, cast, shot, marketed and into theaters; and despite extraordinary technological and economic change, they haven’t allowed any upstarts to challenge their hegemony.
Until now.
He then goes on to document the changes that Amazon and Netflix have wrought on the “old bastions of Hollywood Power.”
All of which is good news: more outlets lead to more production.
Since starting work on the Lunch with Philip and Greg I’ve battled a little with the multicam. Largely because I’m using it in an atypical way, although I suspect setups like mine will become more common in the future.
My solution was Automator actions, triggered by Function keys and activating an AppleScript, so that the mode is first switched to Video Only (for angles 1 or 2) or Audio only (3, 4 and 5) before switching to the angle. Â It reduces a lot of repetitive strain injury potential!
The tutorial is over at FCP.com, but here’s a little background.