The present and future of post production business and technology

Metadata applied to more targeted delivery of advertsing

Metadata applied to more targeted delivery of advertising. http://bit.ly/cg1PfL Mmmm relevant ads are not as bad but they’re still intrusive.

I’m a big fan of metadata and not a fan of advertising so I’m torn! All uses of metadata strengthen the metadata infrastructure (make sure more metadata is available) but advertising remains intrusive. At least targeted advertising should be more relevant and therefore not quite as bad. Should!


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