The present and future of post production business and technology | Philip Hodgetts

Archive for August 8th, 2011

iTunes 10.4 is now AV Foundation based, not QT

As I’ve written before, AV Foundation is the modern media playback framework for OS X. Originally developed for iOS and OS X it came to OS X with Lion, but Final Cut Pro X uses it, even on Snow Leopard (where AV Foundation is installed as a private framework in 10.6.7 and 10.6.8).

I think Apple are sending a strong message that QuickTime – as a framework for applications to use to play media – is not the way of the future.  Particularly if you want a 64 bit application. While many parts of QT have been rewritten with a 64 bit wrapper as QTkit, the future is clearly away from QuickTime on OS X.

In fact, the use of QuickTime has been fading over the last decade as Apple moved to H.264/AAC in an MP4 wrapper for distribution purposes early last decade.

And now another of Apple’s media-rich applications appears to be built on AV Foundation now, instead of QuickTime, only falling back to use old QT codecs not supported under AV Foundation.

Storytelling: digital technology allows us to tell tales in innovative new ways

Author  starts out with the importance of story.

Stories are memory aids, instruction manuals and moral compasses. When enlisted by charismatic leaders and turned into manifestos, dogmas and social policy, they’ve been the foundations for religions and political systems. When a storyteller has held an audience captive around a campfire, a cinema screen or on the page of a bestseller, they’ve reinforced local and universal norms about where we’ve been and where we’re going. And when they’ve been shared in the corner shop, at the pub or over dinner they’ve helped us define who we are and how we fit in.


The Trivialities and Transcendence of Kickstarter

The question of how to fund our various independent projects is a constant question in an era of democratized production. I’ve already written (and done a Terence and Philip Show about) branded media, because I believe that will be an important part of the funding future. But at the grassroots level, fan funding has proved successful for many artists, and in the case of Kickstarter, for projects other than music and video based.

So what kind of “creative projects” does Kickstarter enable? Well, a couple of artists raised $2,181 to send funny handwritten letters to every household in Pittsburgh’s Polish Hill neighborhood; someone pulled in $8,441 to help finance the creation of “a searchable ethnographic databasebuilt from the lyrics of over 40,000 hip-hop songs”; a couple of people got $30,030 to publish a version of “Huckleberry Finn” that replaces Mark Twain’s use of a notorious racial epithet with the word “robot.” At times the sums have been a good bit larger: $67,436 to build a statue of Robocopin Detroit; $161,744 to make a computer-animated adaptation of a Neil Gaiman story; and nearly $1 million in pledges to finance a band to wear iPod Nanos as wristwatches.

It’s a long article but if you care about fan funding, it’s well worth the read.

August 2011
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