Video Metadata Drives Engagement Rates As Much as 300 Percent, RAMP’s CEO http://t.co/VmdsmcRE Metadata is valuable!!
The presence of tags and transcripts in and accompanying video on the Web can drive engagement rates by anywhere from 40% to 300%, says Tom Wilde, CEO of content optimization platform RAMP. Beet.TV caught up with Wilde for a discussion of the growth of metadata in video and how it’s driving ad opportunities.
In addition to engagement rates, rich metadata can also help with more refined ad targeting, he explains in this video interview. He expects more growth in the availability of metadata in video due to the pending September deadline requiring IP-delivered video to include the same amount of closed captioning as TV, asmandated by Congress in the 21st Century Communications and Video Visiblity Act.
Get with the program now, or get with it later. Whichever way, there’s metadata in your future!