The present and future of post production business and technology | Philip Hodgetts

Archive for July 19th, 2012

Thousands of YouTube partners now make six figures a year http://t.co/mv4tZhPC

While no-one’s being paid the super high bucks of some of the top insiders in “Hollywood” a six figure income is well into the middle class. I’d like to see fewer make it really rich, and many more make decent, middle class incomes doing what they love to do.

Thousands of YouTube partners are making over $100,000 a year, according to Google SVP and Chief Business Officer Nikesh Arora. The number was shared during Google’s second quarter earnings call on Thursday, where Arora pointed to YouTube as an acquisition that has paid off for the company.

That’s up from “hundreds”.  Google has been investing in content and content creators, so it’s not all “cat videos” anymore.
Google has been increasingly investing into programming on YouTube. The site unveiled a premium channel initiative late last year that included a reported $100 million in advances both for YouTube stars and traditional media brands who took their assets to YouTube as a result. And earlier Thursday, it announced that it is rewarding some 1,500 YouTube producers for successes with their channels on the site, with 80 of them receiving a golden play button, and everyone getting $500 gift certificates that can be put toward buying video equipment.

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